How much time doessocial media take?

The short answer ...

12 hours per week

The longer answer ...

A good social mediastrategy involvesthree parts

1. Plan2. Implement3. Measure

Then repeat. Weekly.

What Planning Looks Like

Awareness

Sales

Loyalty

Choose a focus

GrowthLikes

ClicksConversions

EngagementInfluence

Identify success metrics

What ImplementingLooks Like

How we create

What Measuring Looks Like

Chart your key metrics

Discover opportunities

Even more: bit.ly/smmtime

Sources:Paomedia, Moz, KISSmetrics, Garrett Moon, Markus Spiske