socializing or social sizing?

Abdulaziz S. Almulhem (PhD) PSM

Deputy Minister for International cultural Relations

Ministry of Culture and Information

Riyadh, Saudi Arabia

© 2014 Dr Abdulaziz Almulhem

The teaser!

© 2014 Dr Abdulaziz Almulhem

The power of ME!

© 2014 Dr Abdulaziz Almulhem

The idea behind Social media

• No body knows what's happening but…

• You see what I see!

• You know what I know!

• If you don’t believe me, ASK me!

• I don’t have to believe you but you DO!

• No heroes but losers!

© 2014 Dr Abdulaziz Almulhem

Skeptical? why are you still here?!

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The execution!

© 2014 Dr Abdulaziz Almulhem

© 2014 Dr Abdulaziz Almulhem

Definition (Oxford)

• Social media: Websites and applications that

enable users to create and share content or to

participate in social networking.

• Social networking: The use of dedicated websites

and applications to interact with other users, or to

find people with similar interests to one’s own.

• Interest: The feeling of wanting to know or learn

about something or someone: (anything missing?)

© 2014 Dr Abdulaziz Almulhem

© 2014 Dr Abdulaziz Almulhem

Definition( (wikipedia)

• Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.

• A virtual community is a social network of individuals who interact through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. Some of the most pervasive virtual communities are online communities operating under social networking services

• A social network is a social structure made up of a set of social actors (such as individuals or organizations) and a set of the dyadic ties between these actors. (anything weird?)

© 2014 Dr Abdulaziz Almulhem

• In the social sciences, social structure is the

patterned social arrangements in society that are

both emergent from and determinant of

the actions of the individuals. o On the macro scale, social structure is the system of socioeconomic

stratification (e.g., the class structure), social institutions, or, other

patterned relations between large social groups.

o On the meso scale, it is the structure of social network ties between

individuals or organizations.

o On the micro scale, it can be the way norms shape the behavior of actors within the social system.

Definition( (wikipedia)

© 2014 Dr Abdulaziz Almulhem

Technocratic Definition

• Andreas Kaplan and Michael Haenlein define social

media as "a group of Internet-based applications

that build on the ideological and technological

foundations of Web 2.0, and that allow the creation and exchange of user-generated content."

© 2014 Dr Abdulaziz Almulhem

Social media in a nutshell

© 2014 Dr Abdulaziz Almulhem

What is …?

© 2014 Dr Abdulaziz Almulhem

Redefined!

What it provides

• Sharing

• Online/Outreach

• Connected/content

• Individual/interaction

• Anyone/anything

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How social media different

from other media?

© 2014 Dr Abdulaziz Almulhem

Why they hate it?

What it providesThey hate because its NOT

• Sharing

• Online/Outreach

• Connected/content

• Individual/interaction

• Anyone/anything

• secure

• Ordered

• Conditioned

• Inspected

• Authoritative

S

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The good news

• It doesn’t have “P” for politics

• It doesn’t have “R” for regulation

• It doesn’t have “G” for governance

© 2014 Dr Abdulaziz Almulhem

© 2014 Dr Abdulaziz Almulhem

© 2014 Dr Abdulaziz Almulhem

© 2014 Dr Abdulaziz Almulhem

© 2014 Dr Abdulaziz Almulhem

Media consumption

© 2014 Dr Abdulaziz Almulhem

© 2014 Dr Abdulaziz Almulhem

© 2014 Dr Abdulaziz Almulhem

The world is in MY hand...

© 2014 Dr Abdulaziz Almulhem

The stages of dipping in!

• The more to disbelieve,

the easier to hunt!

• Those who dislike are the

worst lovers then!

• Too much engagement

creates addiction.

© 2014 Dr Abdulaziz Almulhem

Social media is a behavior!

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Significant behavior change!

© 2014 Dr Abdulaziz Almulhem

The world is changing!

• Politicians don’t know

this. Simply its scary!

• Governments are

denying this. Simply its

out of their control!

• Businesses don’t want to

know this. Simply its

costly!

• Do we know this?

• Do we want to know this?

© 2014 Dr Abdulaziz Almulhem

The potential

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Business is shifting gears!

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Marketing tools are changing!

© 2014 Dr Abdulaziz Almulhem

The challenge is…

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The fear!

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Privacy?

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Humanizing?

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Social sizing…

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Controllability…

© 2014 Dr Abdulaziz Almulhem

Final word

© 2014 Dr Abdulaziz Almulhem

The Saudi SM sphere!• Its solely driven by youth.

• Mainly targets side social issues.

• Very controversial!

• The social clinic report

© 2014 Dr Abdulaziz Almulhem

The best practice…

© 2014 Dr Abdulaziz Almulhem

Thank you for your patience!

If you like this then get

connected.

@asmulhem

Abdulaziz Almulhem

© 2014 Dr Abdulaziz Almulhem