Socializing Health Research
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Transcript of Socializing Health Research
Sidneyeve MatrixSocial Media & Health Research Advocacy
and mobile!
This presentation reviews social & mobile tools for building campaigns to raise public awareness of health research.
When laypeople don't know or care enoughabout what scientists are doing with funding,
~ John Pavlus, Why Science Depends On Good Branding , Fast Company Design 2011
““
they don't notice or care when scientists are suddenly prevented from doing it.
context
60%of ePatientssay web research influenced their decision about how to manage a medical condition
context
29%
source: Pew
context
adults have searched for health information via their mobile phone
~Jane Sarasohn-‐Kahn, health economistSmartphones are the new wellness channel.
new mobilities
“
“
157Kparents opted-in
new mobilitieskey: micromessagingthis value-added SMS campaign was very successful
mostly millennialimage Alla_G
17,000 mHealth apps available
43% designed for healthcare pros
context
image: jcfrog
500 million peopleusing mHealth apps
analysts forecast
by 2015
context
“few of those apps have anything to do with health”
new mobilities
new mobilitiesissue: discoverability even info-rich apps are difficult to find in crowded app stores
new mobilitieskey: curationsome thought leaders help us find the best apps by reviewing them
new mobilities
Harvard Public Health has their own very cool multimedia app, created using the Mobile Roadie platform.
"We want New York City to be the safest city in the world to have sex."
~ Dr. Monica Sweeney NYC Assistant Health
Commissioner
new mobilitiesthe most "edgy" apps attract media coveragekey: newsworthy = discoverable
sleep with our phones90% of adults key: newsworthy = discoverable new mobilities
image: in the pink
this sleep cycle alarm app earned many media mentions
315K followers
key: accessible messages
The most simple & succinct health research tweets are the most widely retweeted.
175K followers
accessible messages
The most simple & succinct health research tweets are the most widely retweeted.
155K followers
accessible messages
The most simple & succinct health research tweets are the most widely retweeted.
In preparing for this presentation we found very few of the really valuable status updates from Canadian medical researchers are being retweeted. We should change that.
white papersposition paperspresentationsnewsletterspress releasescampaigns
social publishingdisseminating research on social sites
ePapers
webinars
slides
podcasts
accessible/agile informationThis site is filled with free takeaways.
information gains value when it is sharedsocialnomics
strategy + toolskey: info on-demand + engagement ladder
mental health research site
This info-rich site lets users get involved privately or with friends.
scribds
strategy + toolskey: cloud publishing
facebook notes
strategy + tools
key: cloud publishing
Facebook notes app
slideshare
strategy + toolskey: social-sharing ready
cloud publishing for presentation slides
infographic
infographicsstrategy + toolskey: data visualization as eye candy
People love to share amazing designs like this one, on the social web.
strategy + toolsAn infographic creation tool and inspiration website.
strategy + toolskey: mobile infosnackingAnother mobile media idea for busy people on-the-go.
Did you know: that you can also distribute your powerpoint slides & PDFs via iTunes podcasts?
strategy + toolskey: great soundtrack, edgy, optimism
virality: 4 weeks 260K views
Don't miss seeing this amazing video of dancing senior scientists, students, and volunteers at McGill's cancer research labs.
strategy + toolskey: preferred format
CDC's graphic novel targets Gen Y & Gen Z
CDC's graphic novel
movemberstrategy + toolskey: social proximity
raising money for men's cancer research
Appealing to GenY's desire to make a difference, with friends, as part of something big.
strategy + toolskey: cross-gen cause marketing
A multimedia, social, mobile campaign with cross-generational appeal, bringing families together for a good cause, & raising awareness of good nutrition.
key: user-generated content
key: gameified + social proof strategy + tools
Badge lets participants share info about their social good activities with friends, family, teachers, employers ... that's social proof.
disseminating health research via the
easy to sharesimple messagecreative and edgygets friends involved
amplified by the power of the P2P economy
concluding remarks
checklist:
Thank you to Alexandra Patricia Vivien Macgregor for research assistance.
Contents of this presentation including images have Creative Commons Attribution-‐Noncommercial-‐Share Alike 3.0 Licenses.
This research was funded by and prepared for Research Canada, a national, not-‐for-‐profit organization whose mission is to improve the health and prosperity of Canadians by championing Canada’s global leadership in health research.
image: Thomas Rockstar
About the authorSidneyeve Matrix teaches media and marketing, culture & communications, at Queen's University.sidneyevematrix.comtwitter.com/sidneyeve