Social Media & Financial ServicesSidneyeve Matrix

financial e-transactions electronic banking or bill payments

67%online Canadians make

Context

online financial transactions eBanking or bill payments

71%44%

$75K+<$30K

in the USContext

Your clients are looking for you,your products, and services online.

online in-person mail phone

Source: Forrester

39% 38% 24% 16%% of life insurance clients who used each channel

Context

Insurance clients would like their provider to communicate with them via

email

source: YouGov survey 2011

70%SMS/texting21%

smartphone app17%Tweets and Facebooking 11%

Context

2010 survey American Insurance Marketing & Sales Society

60%insurance prosuse SNS for business

Context

Insurance-Canada.ca andIVANS 2011 study

Context

year-over-year...no change

60%insurance prosuse SNS for business

9 10using Facebook

Mintel Comperemedia 2010 survey

out ofContext

insurance pros

but not for business

New mobilities: apps that add value

Instead of developing an app from scratch, consider offering an underpaid indie app developer an exclusive sponsorship...or inquire about a white label app. Here are four examples of app types that would add value for consumers...

shopping list

budget app

password management

tips!

Thank  you  to  Alexandra  Patricia  Vivien  Macgregor  for  research  assistance.Contents  of  this  presentation  including  images  have  Creative  Commons  Attribution-­‐Noncommercial-­‐Share  Alike  3.0  Licenses.

About  the  authorSidneyeve  Matrix  teaches  media  and  marketing,  culture  &  communications,  at  Queen's  University.sidneyevematrix.comtwitter.com/sidneyeve

This  research  was  sponsored  by  Empire  Life  and  presented  at  LIMRA's  annual  general  meeting  in  2011.