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Kalyn Baldwinwww.linkedin.com/in/kalynbaldwin

Social Media Portfolio

kalyn.baldwin

@kmbaldwin

+Career Experience Social Media Experience: 3 years

created and maintained social networks for personal brands, companies and organizations

created in-depth social media strategies for small and large businesses

created and implemented internal and external crisis communication plans through social media

created and executed corporate blogs and blog campaigns recommended short-term and long-term goals in moving

forward with the company’s social media strategy led bi-monthly meetings with the account service team

highlighting the status of all current social networking efforts, statistics and comments

distributed a monthly blog calendar for employees to participate regularly in the agency blog

organized all-agency meetings to teach and involve staff members on the benefits of engaging in social media

+Internal Social Media Experience Progress of Social Media Networks at GCG Marketing

May of 2009: 1 Facebook Page 1 Twitter Page 1 YouTube Channel 1 LinkedIn Group

March of 2011: 3 Facebook Pages 3 Twitter Pages 1 YouTube Channel 2 LinkedIn Groups 2 LinkedIn Companies

+Internal WorkSocial Media Platforms

+Internal WorkSocial Media Platforms

+Internal WorkWriting Samples

Please see full-length examples attached.

+Client Work GCG Clientele:

Pharmaceutical companies, dermatology, sun-screen and skincare, electronic transportation, microbrewery, local restaurants, etc.

Type of Work: Corporate social media positioning and strategy including tactics, marketing

campaigns and monitoring

Example Below: strategy development of a potential client social media campaign These six categories were tailored to individual clients based on their needs and

business goalsFundamentals

Online Identity

Information sharing

Experience sharing

Advice sharing

Sales promotion

Lurking/ListeningRadian6Crisis Plan

BlogFacebook Fan PageMySpace ProfileTwitter accountYouTube channelVimeo accountFlickr accountWebsite promotionWeb team branding

Media relationsAdvertisingNewsletter signupFind a docPhilanthropicAdvocacy

Video diariesBefore/After photosFriend inviteShare button

Health and beauty tipsExpert relationship/partnerships

Facebook notificationsVacation sweepstakesSeasonal promotionsSmartphone calendarSmartphone app promotions

+Client WorkSocial Media Strategy

+Client WorkSocial Media Strategy

+Client WorkSocial Media Strategy

+Client WorkFacebook page customization

+Client WorkFacebook company page & advertising campaign

+Thank You

This portfolio is also available on SlideShare:http://www.slideshare.net/kalynbaldwin/social-mediaportfolio

Kalyn Baldwinkalynbaldwin@gmail.com

402-699-6020