Adrianna's Social Media Portfolio
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Transcript of Adrianna's Social Media Portfolio
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SOC I A L MED I A PORT FO L I O
Theatre Museums Film Artists Web Series Events
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WHO AM I ?
I am a storyteller: online, onstage, or on camera.
I’m a performing artist who lovesto help connect people. That’swhat led me to social media,
it offers a new stage forstorytelling.
I am a SMM Cultural Specialist.
Can I help you tell your stories?
https://ca.linkedin.com/in/adriannaprosser
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SOCIAL MEDIA STRATEGY
I'm a huge fan of Jasper Visser &Jim Richardson's Digital
Engagement Format and use itfor all my clients
I have built CMOG Grantdocuments and Content
Strategies around this vital info!
Want to see a presentation I did?
Click over to my LinkedinSlideShare:
https://ca.linkedin.com/in/adriannaprosser
A social media strategy helps youachieve your goals more efficiently
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CONTENT CREATOR
Founding Member, Producer, Host, Social MediaCommunity Manager of Cranium Cookie
Watch me hostthe show!
Writing scripts, hosting, improvisation onset, research, pressrelease, marketing, online campaigns, outreach, audience
retention, vlogging, editing film and pictures.
CraniumCookie
HIGHLIGHTSInterviewed: Chris Hadfield
+Science Minister of
Canada, Kirsty Duncan
Compelling content helps you buildawareness and reinforce your brand.
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CraniumCookie
Examples for Social Media Community Manager ofCranium Cookie
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Social Media Community Manager ofGibson House Museum
On camera/social media persona "Big Red", campaigns,script writer, camera operator, research of Gibson and
Canadian history, outreach, audience retention, editing filmand pictures, closed captioning.
GibsonMuseum GibsonMuseumTOGibson House
Watch it nowTeacher + Twitter Favourite!
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Examples for Social Media Community Manager ofGibson House Museum
GibsonMuseum GibsonMuseumTOGibson House
TrendyOn BrandBig Red Persona
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GibsonMuseum GibsonMuseumTOGibson House
Global Reach:
My content for #AskaCuratorDay 2016 was used as an
example of Best Practises in aGerman Museum blog!
Museum Burg Postersteinhttps://burgposterstein.wordpress.com/2016/09/19/askacurator2016laesstunszudenamerikanischenmuseen
aufschaueneinrueckblick/
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TOhistoricsites historictoronto
Social Media Community Managerof Toronto Historic Sites
+ 43%
+ 65%
saw 43 % rise in followers
from my start date July 2015 to
December 31 2015
saw 65 % rise in followers
from my start date July 2015 to
December 31 2015
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Example from Social Media Community Managerof Toronto Historic Sites
TOhistoricsites historictoronto
A personal favourite creation:
with 77 shares - 92 reactions - 21 comments
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ENEWS LE T T ER S
Wo r k i n g w i t h E l d r i t c hT h e a t r e i s a l l a b o u tt h e i r v o i c e : a p e d a n t i c ,
v e r b o s e , c u rmudg e o n l yp e r s o n a t h e y c a l lD o c t o r Wu t h e r g l o om . Iu s e d h i s p e r s o n a t ow r i t e t h e n ew s l e t t e ru p d a t e i n "h i s v o i c e "
a n d g o t 5 2 . 1% OpenR a t e a n d 6 . 3% C TR .
ARE A GREAT WAY TO MAINTAINCONTACT AND BUILD ENGAGEMENT
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2016 saw 34 % increase in
subscribers
2016 saw 57 % increase in
followers
2 0 1 6 S e a s o nS t a t i s t i c sf o r E l d r i t c h T h e a t r e
Social Media was secondonly to W.O.M34%
57%
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COMMUNITY MANAGEMENT
INTERNAL
I support and manage 10 historic sites acrossToronto. To help keep us all in the loop I have aweekly internal newsletter to my team + archive bigupdates and How-Tos on my corporate blog.
EXTERNAL
The accounts I manage are also a way to connect toour patrons, audience, and viewers - I am also aperson the public can ask questions, gripe to, GIFhigh-five or chat with online.
Online communities are a powerful toolof engagement, but they don't just
happen by themselves
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thank you.I look forward to working with you.
My motto is transparency andauthenticity on and offline.
I want to bring your story to life withsocial media.
I couldn't stuff this slide show witheverything I have done so let's chat
about what I can do for you.
@adriannap [email protected]