Social Media Portfolio
-
Upload
kalynbaldwin -
Category
Career
-
view
4.868 -
download
4
description
Transcript of Social Media Portfolio
![Page 1: Social Media Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022061222/54c0f6f84a79594f6f8b45a4/html5/thumbnails/1.jpg)
+
Kalyn Baldwinwww.linkedin.com/in/kalynbaldwin
Social Media Portfolio
kalyn.baldwin
@kmbaldwin
![Page 2: Social Media Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022061222/54c0f6f84a79594f6f8b45a4/html5/thumbnails/2.jpg)
+Career Experience Social Media Experience: 3 years
created and maintained social networks for personal brands, companies and organizations
created in-depth social media strategies for small and large businesses
created and implemented internal and external crisis communication plans through social media
created and executed corporate blogs and blog campaigns recommended short-term and long-term goals in moving
forward with the company’s social media strategy led bi-monthly meetings with the account service team
highlighting the status of all current social networking efforts, statistics and comments
distributed a monthly blog calendar for employees to participate regularly in the agency blog
organized all-agency meetings to teach and involve staff members on the benefits of engaging in social media
![Page 3: Social Media Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022061222/54c0f6f84a79594f6f8b45a4/html5/thumbnails/3.jpg)
+Internal Social Media Experience Progress of Social Media Networks at GCG Marketing
May of 2009: 1 Facebook Page 1 Twitter Page 1 YouTube Channel 1 LinkedIn Group
March of 2011: 3 Facebook Pages 3 Twitter Pages 1 YouTube Channel 2 LinkedIn Groups 2 LinkedIn Companies
![Page 4: Social Media Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022061222/54c0f6f84a79594f6f8b45a4/html5/thumbnails/4.jpg)
+Internal WorkSocial Media Platforms
![Page 5: Social Media Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022061222/54c0f6f84a79594f6f8b45a4/html5/thumbnails/5.jpg)
+Internal WorkSocial Media Platforms
![Page 6: Social Media Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022061222/54c0f6f84a79594f6f8b45a4/html5/thumbnails/6.jpg)
+Internal WorkWriting Samples
Please see full-length examples attached.
![Page 7: Social Media Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022061222/54c0f6f84a79594f6f8b45a4/html5/thumbnails/7.jpg)
+Client Work GCG Clientele:
Pharmaceutical companies, dermatology, sun-screen and skincare, electronic transportation, microbrewery, local restaurants, etc.
Type of Work: Corporate social media positioning and strategy including tactics, marketing
campaigns and monitoring
Example Below: strategy development of a potential client social media campaign These six categories were tailored to individual clients based on their needs and
business goalsFundamentals
Online Identity
Information sharing
Experience sharing
Advice sharing
Sales promotion
Lurking/ListeningRadian6Crisis Plan
BlogFacebook Fan PageMySpace ProfileTwitter accountYouTube channelVimeo accountFlickr accountWebsite promotionWeb team branding
Media relationsAdvertisingNewsletter signupFind a docPhilanthropicAdvocacy
Video diariesBefore/After photosFriend inviteShare button
Health and beauty tipsExpert relationship/partnerships
Facebook notificationsVacation sweepstakesSeasonal promotionsSmartphone calendarSmartphone app promotions
![Page 8: Social Media Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022061222/54c0f6f84a79594f6f8b45a4/html5/thumbnails/8.jpg)
+Client WorkSocial Media Strategy
![Page 9: Social Media Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022061222/54c0f6f84a79594f6f8b45a4/html5/thumbnails/9.jpg)
+Client WorkSocial Media Strategy
![Page 10: Social Media Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022061222/54c0f6f84a79594f6f8b45a4/html5/thumbnails/10.jpg)
+Client WorkSocial Media Strategy
![Page 11: Social Media Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022061222/54c0f6f84a79594f6f8b45a4/html5/thumbnails/11.jpg)
+Client WorkFacebook page customization
![Page 12: Social Media Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022061222/54c0f6f84a79594f6f8b45a4/html5/thumbnails/12.jpg)
+Client WorkFacebook company page & advertising campaign
![Page 13: Social Media Portfolio](https://reader033.fdocuments.in/reader033/viewer/2022061222/54c0f6f84a79594f6f8b45a4/html5/thumbnails/13.jpg)
+Thank You
This portfolio is also available on SlideShare:http://www.slideshare.net/kalynbaldwin/social-mediaportfolio
Kalyn [email protected]
402-699-6020