Post on 12-Apr-2017
SMO
Social Media
Optimization
Contents
• Facebook Optimization (Page Creation, Updation)• Twitter (Analytics, Moments)• Instagram (Tips & Tricks)• Schedule Posts via Hootsuite
Facebook Optimization
Facebook Page CreationSelect Create a Page option.
How To Create a Facebook Business Page?
• Choose a Classification• Complete Basic Information• Understand the Admin Panel• Populate Page With Content• Measure Your Growth
Page Layout
Select Company, Organization or Institution
Initial Steps
Update All Required Information
See Your Posts (Published & Scheduled)
Insights
Other Features
• Merge Duplicate Page• Add Page Admin• Country/Age Restrictions• Add Notes (e.g.)• Cross Posting (share videos across multiple
Pages)• Milestone Achieved• Get Reviews
Create Canvas
Canvas Builder
Create Offer
How Offer Look Like?
Twitter Profile
Twitter Analytics
Tweets stats
Audience
Events
Create a Moment
Moment
Create an app
Twitter CardsYou can attach rich photos, videos and media experience to Tweets that drive traffic to your website
Validator: https://cards-dev.twitter.com/validator
Instagram Marketing
->Easy login with Facebook
Update Profile
Tips & Tricks• Make Sure Your Bio Accurately Represents Your Brand• Use Your Location as a CTA• Post at peak times• Carefully Pick Your Profile Image (sloppy)• Don’t Use Hashtags in Your Bio• Don’t Stick to One URL• Don’t put a link in your bio section because those
aren’t clickable• Don’t ask people to tag pictures with your Instagram
handle, instead have them use a hashtag• Tools to Improve Your Instagram Marketing (Piqora,
Repost, Schedugram)
Hootsuite
Why Hootsuite?• Manage multiple Twitter, Facebook (profiles
and pages), LinkedIn, Google+ networks all from one place (max 3 in free plan)
• Schedule updates • Collaborate as a team (delegate replies,
tweets, mark as done, track messages etc)• Customised analytics (including scheduled
reports)• RSS integration (post updates from an RSS
feed)
Hootsuite Dashboard
Schedule Update