SMO

Social Media

Optimization

Contents

• Facebook Optimization (Page Creation, Updation)• Twitter (Analytics, Moments)• Instagram (Tips & Tricks)• Schedule Posts via Hootsuite

Facebook Optimization

Facebook Page CreationSelect Create a Page option.

How To Create a Facebook Business Page?

• Choose a Classification• Complete Basic Information• Understand the Admin Panel• Populate Page With Content• Measure Your Growth

Page Layout

Select Company, Organization or Institution

Initial Steps

Update All Required Information

See Your Posts (Published & Scheduled)

Insights

Other Features

• Merge Duplicate Page• Add Page Admin• Country/Age Restrictions• Add Notes (e.g.)• Cross Posting (share videos across multiple

Pages)• Milestone Achieved• Get Reviews

Create Canvas

Canvas Builder

Create Offer

How Offer Look Like?

Update Photo/Video

Twitter

Twitter Profile

Twitter Analytics

Tweets stats

Audience

Events

Create a Moment

Moment

Create an app

Twitter CardsYou can attach rich photos, videos and media experience to Tweets that drive traffic to your website

Validator: https://cards-dev.twitter.com/validator

Instagram

Instagram Marketing

->Easy login with Facebook

Update Profile

Tips & Tricks• Make Sure Your Bio Accurately Represents Your Brand• Use Your Location as a CTA• Post at peak times• Carefully Pick Your Profile Image (sloppy)• Don’t Use Hashtags in Your Bio• Don’t Stick to One URL• Don’t put a link in your bio section because those

aren’t clickable• Don’t ask people to tag pictures with your Instagram

handle, instead have them use a hashtag• Tools to Improve Your Instagram Marketing (Piqora,

Repost, Schedugram)

Hootsuite

Why Hootsuite?• Manage multiple Twitter, Facebook (profiles

and pages), LinkedIn, Google+ networks all from one place (max 3 in free plan)

• Schedule updates • Collaborate as a team (delegate replies,

tweets, mark as done, track messages etc)• Customised analytics (including scheduled

reports)• RSS integration (post updates from an RSS

feed)

Hootsuite Dashboard

Schedule Update

Thank you…

https://www.softprodigy.com/