Social Media is a Waste of Time

Chas Grundy June 2, 2011

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Small business owner… …and chief marketing officer.

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Marketing begins with strategy, not

social media.

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AUDIENCE

GOALS

MEASURE

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Product Price

Placement Promotion

Four  P’s  

Why are we so focused on promotion?!

The  Funnel  

visits website

calls salesperson

requests quote

buys something

The  Funnel  for  Websites  

visits website

looks at pages

requests info

applies

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So what about marketing?

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Marketing is a tax you pay for being

unremarkable.

“ ” Robert  Stephens,  founder,  Geek  Squad  

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Word of mouth is hot.

The Dream You Your Friends Their Friends

A whole mess o’ customers

People using  technology to  

be  social  

Social  Media  (a  defini)on)  

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expend significant energy over the next three weeks

trashing comcast. “ ” Michael  Arrington,  TechCrunch  

an @comcastcares origin story:

1.  Understand your business. 2.  Learn marketing 101. 3.  Create a strategy. 4.  Be remarkable. 5.  Social media is just a tactic.

What we learned today…

email   chas@grundyhome.com  

twi,er   @chasgrundy  

linkedin   linkedin.com/in/chasgrundy  

blog   grundyhome.com