Social media is a waste of time
-
Upload
chas-grundy -
Category
Education
-
view
1.774 -
download
6
Transcript of Social media is a waste of time
![Page 1: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/1.jpg)
Social Media is a Waste of Time
Chas Grundy June 2, 2011
Photo credit: h,p://www.flickr.com/photos/swimparallel/
![Page 2: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/2.jpg)
Small business owner… …and chief marketing officer.
Photo credit: h,p://www.flickr.com/photos/kovenkin/3965865576/
![Page 3: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/3.jpg)
![Page 4: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/4.jpg)
Photo credit: h,p://www.flickr.com/photos/jdanvers/3985204797/
![Page 5: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/5.jpg)
Photo credit: h,p://sports.espn.go.com/nfl/preview07/news/story?id=2973338
![Page 6: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/6.jpg)
Photo credit: h,p://www.flickr.com/photos/kovenkin/3965865576/
Marketing begins with strategy, not
social media.
![Page 7: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/7.jpg)
Photo credit: h,p://www.flickr.com/photos/indrarado/5558892445
AUDIENCE
![Page 8: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/8.jpg)
GOALS
![Page 9: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/9.jpg)
MEASURE
Photo credit: h,p://www.flickr.com/photos/usnavy/5387296797/
![Page 10: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/10.jpg)
Product Price
Placement Promotion
Four P’s
Why are we so focused on promotion?!
![Page 11: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/11.jpg)
The Funnel
visits website
calls salesperson
requests quote
buys something
![Page 12: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/12.jpg)
The Funnel for Websites
visits website
looks at pages
requests info
applies
![Page 13: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/13.jpg)
Photo credit: h,p://www.flickr.com/photos/kovenkin/3965865576/
So what about marketing?
![Page 14: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/14.jpg)
Photo credit: h,p://www.flickr.com/photos/kovenkin/3965865576/
Marketing is a tax you pay for being
unremarkable.
“ ” Robert Stephens, founder, Geek Squad
![Page 15: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/15.jpg)
Photo credit: h,p://www.flickr.com/photos/swirlingthoughts/181995076/
Word of mouth is hot.
![Page 16: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/16.jpg)
The Dream You Your Friends Their Friends
A whole mess o’ customers
![Page 17: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/17.jpg)
People using technology to
be social
Social Media (a defini)on)
![Page 18: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/18.jpg)
![Page 19: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/19.jpg)
Photo credit:h,p://www.flickr.com/photos/assbach/280561228/
![Page 20: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/20.jpg)
expend significant energy over the next three weeks
trashing comcast. “ ” Michael Arrington, TechCrunch
an @comcastcares origin story:
![Page 21: Social media is a waste of time](https://reader030.fdocuments.in/reader030/viewer/2022032700/55d52d94bb61eb6e0b8b4594/html5/thumbnails/21.jpg)
1. Understand your business. 2. Learn marketing 101. 3. Create a strategy. 4. Be remarkable. 5. Social media is just a tactic.
What we learned today…