This is a class I give for CPE credit for CPAs at Kennesaw State University.
Transcript of Social Media for CPAs
1. Social Media and Online Networking for CPAs Desiree Scales,
CEO @desireescales
2. Experience Clients Worldwide Webby Award Honoree 2011
Microsoft Case Study 2011 16 Years of Experience 55,000 Followers
Online
3. What Is Social Media Marketing Connector, Human to Human
Generation C Mobile Research Tool Transactional Customer
Lifecycle
4. If Youre Not Participating, You Risk Extinction You Risk
Extinction
5. Over 40 percent of the companies that were at the top of
Fortune 500 in 2000 were no longer there in 2010. -- Babson College
Study
6. Its About Capturing Leads eBooks Blog Posts Social Sharing
Articles Newsletters Webinars Podcasts Video
7. Teach people what you do and theyll hire you to do it.
Desiree Scales Desiree Scales Desiree Scales
8. Mans Greatest Invention?
9. Mans Greatest Invention
10. Build a Circle of... Trust
11. Benefits of Being Social Improved social signals (which are
a factor in the search ranking algorithm). Company branding
Improved brand awareness Word-of-mouth advertising Increased
customer loyalty and trust Improved audience reach and
influence
12. Tips for Facebook Video Images Contests Insights Tell You
What Brings Them to Your Site Blog Posts Free Reports
13. Tips for Twitter Blog Posts Friends Posts are Most Shared
Share Stories Use Hashtags Ex. #april15 #taxday
14. Tips for YouTube People Stay Longer on Sites with Video
Create a Channel How To Videos Success Stories Testimonials
15. Tips for LinkedIn Create a Company Page Free Access to
Talent Finder Post Videos, Blog Posts and Images Create Groups Ask
for Introductions Connect with Your School Recommend and Get
Recommended
16. Final Thoughts Get Involved Start One at a Time Positive
Posts Be Consistent Keep Expectations Realistic Dont Overshare 30
Minutes Per Day Have Fun!
17. Want to know the real secret to powerful networking?
18. ASK BILL
19. CPA to 706 432 2355 706 432 2355 706 432 2355
20. Desiree Scales, CEO Bella Web Design, Inc. 770 509 8797
www.bellawebdesign.com Twitter: @desireescales