3 Social Media Account Management Tips for LA CPAs (SlideShare)
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Transcript of 3 Social Media Account Management Tips for LA CPAs (SlideShare)
3 Social Media Account
Management Tips for LA CPAs
Courtesy of FPA Technology Services, Inc.
http://www.TechGuideforLACPAs.com
Sponsored by http://www.TechGuideforLACPAs.com
Craig PollackFounder & CEO
Whether (or not) your firm
has the luxury of having
a dedicated marketing division
to manage your social media
activity,
Sponsored by http://www.TechGuideforLACPAs.com
Craig PollackFounder & CEO
there are effective ways to
demonstrate your accounting
expertise
Sponsored by http://www.TechGuideforLACPAs.com
Craig PollackFounder & CEO
and become as adept
at social media account
management as you are
at managing your client’s
financial matters
Sponsored by http://www.TechGuideforLACPAs.com
Craig PollackFounder & CEO
Here are three
recommendations
to help your LA CPA firm
succeed at social media
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Craig PollackFounder & CEO
1. Balance Posting, Listening,
and Responding
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Craig PollackFounder & CEO
If you are finding it difficult
to listen and react on multiple
social media streams, try using
listening tools like HootSuite,
Google Alerts, or IceRocket
Sponsored by http://www.TechGuideforLACPAs.com
Craig PollackFounder & CEO
2. Find Ways to Schedule
and Automate Your
Social Signals
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Craig PollackFounder & CEO
Check out IFTTT (If This Then
That) as a way to set up an
“echo” effect of your posts
on social media channels
where you aren’t as active,
but still have a following
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Craig PollackFounder & CEO
3. You Don’t Have
to Be All Business –
You Do Have to Be Likeable
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Craig PollackFounder & CEO
Try to tone down the corporate
speak on social media
and let a little of your
sense of humor shine through
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Craig PollackFounder & CEO
Social media account
management is most effective
if you choose a few channels
you find effective and
comfortable
Sponsored by http://www.TechGuideforLACPAs.com
Craig PollackFounder & CEO
Have you found effective ways
to build a vibrant, targeted
following on social media?
Sponsored by http://www.TechGuideforLACPAs.com
Craig PollackFounder & CEO
Let us know about it in the
Comments section below
Copyright © FPA Technology Services, Inc.
Learn How Los Angeles CPAs
Keep Technology Current
Without Overspending
Download Your Free Guide
12 Ways for CPA Firms in LA to
Utilize Technology More Efficiently
Now at http://www.TechGuideforLACPAs.com