www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Google+: Stefan Lindegaard

Social Media for Corporate Innovators and Entrepreneurs- Add Power to Your Innovation Efforts

Internet and social media are key drivers for oSocial Media: A Game Changer for Innovation

Communities, idea platforms, Twitter and LinkedIn

Go beyond customer service, marketing, B2C!

…tools, services and platforms that drive virtual interaction and involvement for innovation efforts

Promote corporate innovation capabilities

Get market and competitor insights

Generate more ideas, faster

Identify and interact with innovation partners

Discovery: HIGH

Incubation: LOW / HIGH

Acceleration: HIGH

Internally: HIGH

SAP, IBM and Psion tap into communities

GE got valuable insights with Ecomagination

Whirlpool, GSK on LinkedIn

Sanofi-Aventis got 4-5 years of ideas in six months

What’s in it for me?

Purpose is not defined

Too many digital visitors; few residents

No proven first-mover effect, more Qs than As

Innovation (R&D, product & process development)In which ways has your organization benefited from the use of social media? (external focus)

Benefit todayNo benefit today, BUT future expectationsNo benefit today, AND no future expectationsDo not know

Increased feedback and inspiration to product- and process development with customers and external partners

Improved market insights, trends, technology development, competitor initiatives etc.

The open innovation process has a positive impact on the market – before marketing and sales

Improved access to cooperation with external innovation partners

Faster development cycles related to the development of new products and processes

Credit: SocialSemantic.eu

Get corporate guidelines in place

Map social media competence / opportunities

Understand OI strengths / weaknesses

Experimentation + Documentation = Change

11

Direction, training, time – and courage to leave the comfort zone and be visionary!

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Google+: Stefan Lindegaard

Cases, Webinar, Questions?