Social Media for Competitive IntelligenceBrought to you by Kontent Creative Summer School & M2O.and the letters “t” “r” “i” & “s”

It isn’t in the finding

It’s in the reading.

VS

What is “social media”?

Maybe better, “what is not social media?”

More than blogs, more than Twitter or Facebook or MySpace or …

News and information have gone social

So all media is now “social media”

Competitive Intelligence?

Is it?The polite term for spying (yes)

Understanding how the outside world perceives you, your company, and your brand (yes)

Understanding what is going on in your niche (yes)

Just having that informational edge that keeps you a step ahead (yes)

In the beginning there was Google

It was good but…Tedious

Companies didn’t know how to deal with the information coming at them

And then came blogs & RSS

The fire hose could be adjusted, segmented, categorized and managed

To a point

Then the rest of the world found it and

we were toast.

Even RSS became too much to manage

From the reader to the dashboard

VS

Or this…

Or this

Searches

RSS into readers

Twitter searchesWithin apps

Hootsuite

Filter?

Yahoo Pipes

Putting it all together

Search

RSS

Filters

Reading

Contact info

tris@media2o.com

twitter.com/trishussey

www.blogm20.com

tris@trishussey.com

www.trishussey.com