Using Social Media for Competitive Intelligence - @chelpixie
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using social media for competitive intelligence
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A how to and why to use social media for competitive intelligence
Transcript of Using Social Media for Competitive Intelligence - @chelpixie
using social media for competitive intelligence
Chel Wolverton@chelpixie - Twitterchelpixie.com
why
pieces
earnings & reports
new business
new products & features
new markets
mergers & acquisitions
prepare for industry shifts
gathering data withsocial media
how
find competitorsin your industry
monster.com craigslist
keyterms SEO
conferences
relationships
traditional methods
press releases
differencesbetween
info and intel
data
info from pooling data
analysis
actionable intel
3 sources of datato confirm
intelligence advantages
preemptive action
decision making
system to collect info
google reader “dashboard”
collect info
time
humans
mindset
Chel Wolverton@chelpixie - Twitterchelpixie.com
