Social Media for Competitive Intelligence
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Transcript of Social Media for Competitive Intelligence
Social Media for Competitive IntelligenceBrought to you by Kontent Creative Summer School & M2O.and the letters “t” “r” “i” & “s”
It isn’t in the finding
It’s in the reading.
VS
What is “social media”?
Maybe better, “what is not social media?”
More than blogs, more than Twitter or Facebook or MySpace or …
News and information have gone social
So all media is now “social media”
Competitive Intelligence?
Is it?The polite term for spying (yes)
Understanding how the outside world perceives you, your company, and your brand (yes)
Understanding what is going on in your niche (yes)
Just having that informational edge that keeps you a step ahead (yes)
In the beginning there was Google
It was good but…Tedious
Companies didn’t know how to deal with the information coming at them
And then came blogs & RSS
The fire hose could be adjusted, segmented, categorized and managed
To a point
Then the rest of the world found it and
we were toast.
Even RSS became too much to manage
From the reader to the dashboard
VS
Or this…
Or this
Searches
RSS into readers
Twitter searchesWithin apps
Hootsuite
Filter?
Yahoo Pipes
Putting it all together
Search
RSS
Filters
Reading
Contact info
twitter.com/trishussey
www.blogm20.com
www.trishussey.com