Social media crisis management - Simplify360

Post on 10-May-2015

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This deck is about how Simplify360 can help brands in social media crisis management. Why Social Media Crisis Management is Important? Brands often fail to respond to their customers on time, whenever a social media crisis happens. This leads to switching and it tarnishes the brand image further. According to a report published by searchenginewatch.com, customers expect a brand to respond within an hour, from the time when they post a complaint/review. Hence, it becomes all the more important for brands to be on their toes every time to prevent a petty issue from converting into a social media crisis.

Transcript of Social media crisis management - Simplify360

How Simplify360 Can help you in

Social Media Crisis?

Objective

To showcase the strength of

Simplify360 as the one stop access

point for addressing your social

media crisis management needs.

Target Audience

This deck is especially meant for brand managers

and community managers – This will solve their

daily monitoring needs to track the mentions of

their brand on any social media platform or

reviews websites.

Why crisis management is so important?

Customers now expect their brands to respond within an hour from the time when they post their complaint/feedback. A brand which is successful in maintaining the response time have higher chances of being recommended. So, it becomes all the more important for brands to respond when crisis occurs. Image Courtesy: searchenginewatch.com

So let’s see how Simplify360 can help you in fine tuning your response time stats!!

How can Simplify360 help in crisis management

You can monitor all the conversation happening on social web or review sites (mouthshut.com, consumercomplaints.com) related to your brand.

You can create an email alert so that as the conversations happen they are automatically sent to your inbox.

You can assign this complaint to your member and mark its priority.

You response team can use pre-defined template to response or create a new response for the customer.

The messages can be approved or rejected by a manager.

You response team can recorded the interaction with the customer in form of customization

case-form and use them later for intelligence.

Monitor

& be present.

Set-up a guidelines for handling online communication.

Assign and moderate the online responses.

Use case of Simplify360 for crisis management

Crisis Monitoring

Monitor keywords across the social media web.

Monitoring your own channels for negative

trends.

Workflow

Create task and assign to team members.

Monitor the task status and measure the performance.

Response System

Integrate your social channels for responding.

Template and Approval system for

responses.

Simplify360 Workflow

You can add more than 2/3 users to the system and share the profile dashboards and channel access.

You can assign any messages to particular users and leave a note on it based on priority.

Every task created is assigned an unique ticket number for tracking and is available under task manage.

Each response from team members can be put under approval system.

Key Features Of Social Media Monitoring

Monitor keywords across social web (Twitter, Facebook, Google Plus, LinkedIn Groups, Discussion Forums, Review Sites, YouTube, Flickr, Complaint Sites etc) and Custom sites which could be Public or Private (which you own).

Monitor Facebook Pages, Twitter handles, Google Plus page, LinkedIn Groups and YouTube Exclusively.

Setup advanced query combinations of unlimited keywords and business rules to automate keyword tagging process.

Event triggered alert system

Create events to trigger email

alerts for crisis.

Choose from the range of filters

to define better alerts.

Choose the alert frequency and

conditions.

Receive well formatted emails delivered to your inbox

PRESENTATION PREPARED BY

http://www.linkedin.com/in/iprashantjain

www.simplify360.com

ABOUT SIMPLIFY360

SIMPLIFY360 IS THE WORLD’S FIRST INTEGRATED

ENTERPRISE SOCIAL MEDIA PLATFORM.

OFFERINGS INCLUDE: •SOCIAL MARKETING SUITE FOR AGENCIES

•SOCIAL CONTACT CENTRE FOR BPOS

•SOCIAL COMMAND CENTRE FOR ENTERPRISES.

Leaders use Simplify360

Clients

Partners

India World

wide

Malaysia

Brazil and LatAM Qatar Saudi Arabia

USA

Worldwide

Singapore & India

Korea