Simplify360 The Social Media Management SaaS Infrastructure

© 2012 InRev Systems.

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Social Media Management SaaS Infrastructure

Selected as one of the top innovative product companies at Microsoft Techspark 2010.

Featured On CNBC Young Turks.


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Analysis is integral.

Action is the essence.

Listening is only the beginning.

OUR PHILOSOPHY

Simplify360 AnalyticsTM - Best analytics engine for Social Media Management.

Versatile sentiment analyzer, Powerful age & gender demographics identifier

IN SOCIAL MEDIA….


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3

TOP 5 USE CASES FOR SOCIAL MEDIA MANAGEMENT

Source: “A Strategy for Managing Social Media Proliferation,” Altimeter Group (January 5, 2012)

Case #1:

Intense Response

Case #2:

Social Broadcasting

Case #3:

Platform Campaign Marketing

Case #4:

Distributed Brand Presence

Case #5:

Tailored Service & Support

INDUSTRY TRENDS


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CUSTOMER - EVOLUTION CUSTOMER SUPPORT >>>>> CUSTOMER EXPERIENCE

Chess Media Group


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USE CASES FOR SOCIAL CRM OUR ALIGNMENT


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SIMPLIFY360 - KEY APPLICATION AREAS USE CASES

Brand Monitoring – Enterprises and Agencies

Customer Acquisition and Retention- Enterprises, SMBs

Customer Support - Enterprises and Customer Support Providers

Social Media Command Centers – Enterprises

Research and Analytics – Research Firms

Online Reputation Management – Enterprises, SMBs

Functional Solutions- Enterprises, SMBs

Human Resources

Investor Relations

CRM Integration

Marketing


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Integrated Engagement Console With

Brand Monitoring

Campaign Management

Channel Analytics

CRM & Workflow

SIMPLIF360 - KEY INFRASTRUCTURE ELEMENTS


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Powerful Buzz Filters

Automated Message Tagging

Audience Intelligence

Automated Sentiment Classifier

Competitor Benchmarking

BRAND MONITORING

KEY FEATURES

Beyond The Basics

Data Sheet & Screen Shots


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Automated Publishing to Profiles

Powerful Clickstream Analytics

Intuitive Calendar View

Unified Campaign Tracking Dashboard

Automated Alerts

CAMPAIGN MANAGEMENT

KEY FEATURES

Beyond The Basics



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Simplify360 AnalyticsTM Engine

In-depth Response Analysis

Engagement and Influencer Scores

Advanced Demographic Insights

Social Profile - Competitive Benchmarking

CHANNEL ANALYTICS

KEY FEATURES

Beyond The Basics



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Comprehensive Engagement Console

Configurable Team Management Workflow

Intuitive Conversation Lifecycle Management

One Click Response Mechanism

Advanced Conversation Filters

WORKFLOW AND ENGAGEMENT

KEY FEATURES

Beyond The Basics



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ADVERTISING AND MEDIA AGENCIES

SMALL MEDIUM BUSINESSES

ENTERPRISES

RESEARCH AND ANALYTICS PROVIDERS

OUR AUDIENCE


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ENTERPRISES

• Command Center Infrastructure

• Social Media Management

• Functional Solutions

• Human Resources

• Investor Relations

• Customer Support

• CRM Integration

• Marketing

OUR OFFERINGS

SMBs • Social Media Management

• Strategic Social Media Marketing Plan

• Weekly/Monthly Social Media Activity

Report

• Competitive Analysis Reporting

AGENCIES

• White Label Solutions

• Flexible Licensing Referrals

• Strategic Social Media Research Reports

• Support Team

• Social Media Analyst

• Technical

RESEARCHERS

• Social Media Management Infrastructure

• API Integrations

• Social Media Research Reports

• Support Team

• Social Media Analyst

• Technical


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OUR RESEARCH – SAMPLES

You can find all our research works on our slideshare account. http://slidesha.re/HITff2 [COPY and PASTE this link to view

reports.]

http://slidesha.re/HITff2


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SOCIAL MEDIA MARKETING STRATEGY

SOCIAL PROFILE CREATION

SIMPLIFY 360 IMPLEMENTATION & INTEGRATION

SOCIAL MEDIA AUDIT

COMPETITIVE ANALYSIS

ANALYTICS STRATEGY, CUSTOM RESEARCH & ANALYTICS

BLOG STRATEGY, DESIGN, SETUP AND/OR OPTIMIZATION

COMMUNITY BUILDING STRATEGY DEVELOPMENT

COMMUNITY MONITORING

CUSTOM REPORTS

SUPPORT SERVICES

Custom Menu & Pricing for Each Clients’ Needs with SLAs.


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BRAND MANAGEMENT

Dashboard • Most comprehensive dashboard

• Track predefined keywords

• Detailed audience demographics

• Get quick trend snapshots

• Alexa Rank of sites & blog sources

• Clickable drill down functionality

Automated Intelligence • Each message classified as sales, Ads, etc.

• Classification of medium into blogs, twitters etc.

• Identify key brand influencers

• 80% accurate sentiment classifier

• Country, language, gender etc. filtering

Monitoring • 360° brand monitoring

• Brand Influence and Engagement Score

• Key influencers monitoring

• Key competitor tracking

• Monitor Industry trends

• Brand related keyword

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DATA SHEET


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CAMPAIGN MANAGEMENT

DATA SHEET

Publishing • One Dashboard to manage all accounts

• Single click publish to multiple account

• Schedule message with advanced parameters

• Daily, weekly, monthly preset posting facility

• Day wise statistics of posted messages

• Hour by hour impression of content posted

• Know your top 10 content referrer

• Shorten URL on the go

Monitoring • Track overall social update performance

• Individual activity performance tracking

• Intuitive calendar with clickable drill down

• Month wise view of all your schedule

• Quickly review & monitor sent messages

• History of all outgoing messages

Go Back


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CHANNEL ANALYTICS

DATA SHEET

Account Analytics • Analyze Twitter, Facebook and Google

analytics at one place

• Engagement & Influence Score

• Account performance analysis

• Major trend in account activities

• Detailed audience demographics

• Geo tagging of audience

• Compare multiple account performance

Content analytics • Intelligent sentiment Analytics of posts

• Real-time content performance tracking

• In-depth Audience feedback reporting

• Detailed Facebook page consumption trend

• Detailed Facebook page Impression trend

• Benchmark against key competitors

• In-depth Demography wise like Age, gender,

location etc. breakup of content

Go Back


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WORKFLOW AND ENGAGEMENT

DATA SHEET

Team Management • Create groups & assign users

• Assign roles to each user

• Activity report of each members

• Broacast message to team members

• Share resources within team

Task Management • Specify Task to team members

• One click response to message

• Set priority to task assigned

Go Back


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CLIENTS AND VALUE

“Besides, giving quantitative analysis of the brand-buzz on social

media, it goes a step ahead in identifying the key influencer

group and providing a way for one-to-communication with them.

It practically applies micro-targeting in the world of social media

and that too in a very effective manner. True to its word, Simplify

360 provides for a quick set up and a single dashboard for

monitoring brand performance across the web.”

“We have been using Simplify360 analytics for some our client

brands. Simplify360 helps get a better understanding the

community (whether on Facebook or Twitter) and how that

community is engaging with content, which in turn helps to refine

brand content strategy.”

Hareesh Tibrewala - Joint CEO

Anunay Gupta, PhD

Co-founder & COO, Head of Analytics

Agencies | Corporate | Research Companies


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Reach us

[email protected] Phone (US) : +1-512-539-0360 Phone (India) : +91 80 40971130

Follow us on Twitter @simplify360 Like us on Facebook facebook.com/simplify360 Follow us on Slideshare Slideshare

http://twitter.com/simplify360

http://facebook.com/simplify360

http://slideshare.net/bexdeep

Simplify360 The Social Media Management SaaS Infrastructure

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