Crisis PR - How to Handle Crisis Communications with Social Media
Crisis Communications & Social Media
-
date post
21-Oct-2014 -
Category
Business
-
view
4.724 -
download
2
description
Transcript of Crisis Communications & Social Media
CRISIS COMMUNICATIONS & SOCIAL MEDIA
Charlie Pownall Jakarta - September 2012
What we’re going to discuss
• Changing crisis dynamics• Crisis framework & approach• Preparing for crises• Responding to crises
Changing crisis dynamics
‘Traditional’ crisis
Business strategy crisis
Supply chain crisis
Marketing crisis
Social media marketing crisis
Employee crisis
TruthHalf-truthUntruth
The role of social media
A crisis is not a ‘crisis’ until…
Crisis framework & approach
Crisis communications framework
Mitigate
Prepare
Respond
Recover
Preparing for crises
7 key steps to crisis readiness
1. Assess issues/vulnerabilities 2. Identify stakeholders & channels3. Track conversations4. Develop crisis protocols5. Identify & train crisis team6. Prepare content & channels7. Build relationships
Prepare
Responding to crises
Listen Respond
Move fast Respond
Gain reach & attention Respond
Engage stakeholders Respond
Invite dialogue & feedback Respond
Be human Respond
What not to do Respond
Beware the long-tail Respond
Conclusion
• Ignore social media at your peril • Take an integrated approach • Prepare thoroughly• Track assiduously• Move fast!
QUESTIONS? COMMENTS? SUGGESTIONS?
CONNECT WITH ME:@cpownallcharliepownall.com