Social Media Campaign

Presented ByVineet K. Yadav

15MBA1K47

Submitted ToDr. B.P. Chahal

USB (CU)

Social Media CampaignA social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.

How to success social media campaign

What does your audience want? If you're not sure, carry out a survey on existing and/or possible consumers to learn about what they would look for from your company. You can structure your promotional activities around your findings.

Post regular, useful or entertaining updates:- The more often you share interesting or informative content with your fans and followers, the more often you will catch their attention.

Build relationships:- As mentioned above, creating relationships with your customers is one of the parts of social media marketing that gives it so much power.

Forget about going viral:- Viral content is a posting or piece of information that someone has created that is shared by thousands, if not millions, of people across the Internet.

Maintain a consistent message:- When you are posting information across several different sites, it is easy for the message you are trying to convey to become garbled as you try to tailor that message for a variety of media and audiences.

Participate in the community:- As stated above, social media sites are usually tightly knit communities, particularly sites like Tumblr, Reddit and Digg. The users of these sites can spot marketers a mile away, usually because the marketer does nothing more on the site than post information about various products.

Be careful of what you post. In the rush to get new postings out the door, it is often tempting to skip editing, proofreading and screening of the content. However, this is a very dangerous game.

Attract the public's attention. Bonuses, leaflets, etc.

Sales promotion in fact is the process of self promotion: bold, careful. Can capture every word meaning, and that contains "only the fittest can be invincible".

Some

Social media Campaign

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Fevikwik- Todo Nahi Jodo

The ad was aired during world cup 2015 when the sentiments were at an all-time high to support India. After the ad was uploaded on Fewikwik’s YouTube channel it crossed a viewership of 9,50,000 views! The brand promoted the ad with hashtag #TodoNahiJodo.

.Mauka Mauka by Star Sports

Mauka Mauka by Star Sports

Start Sports tested the ad first on YouTube before running the TVC which helped them to gauge the sentiments around the campaign and increased the confidence of the marketing team to proceed further. The success of the ad lies in it having successfully captured public sentiment with a pinch of humor.

.CEAT Tyres: Keeping idiots at bay

CEAT extended the same “Be Idiot Safe” campaign on the digital platform starting with a micro site www.beidiotsafe.com. The brand engaged viewers by inviting them to post videos where they had faced similar issues. It is worthwhile to look at CEAT’s brand strategy for different product lines. For instance the campaign for its SUV product range is just as effective. This is a clear example that in marketing the outcome is always great, if fear is positioned correctly.

Cadbury Silk ‘Say It with Silk’

For Valentine’s Day, Cadbury Dairy Milk Silk – the premium version of Cadbury chocolates –strengthened its brand proposition of ‘Say it with Silk’ with yet another creative campaign. The brand asked fans how would they recreate everyday situations into special Valentine’s day stories, and created customised doodles illustrating the fan stories. Apart from receiving cute doodles, fans also won the chocolate hampers for their Valentine.

Center Fresh #Endless

For the digital launch of Center Fresh Endless that claims to provide endless freshness, the gum brand launched the #Endless storytelling contest on social media with prizes to be won every hour. The brand gave the starting point to the story and invited its community to take the story further with their tweets hashtagged with #Endless. Ever hour a winner would be chosen to extend the #Endless story from his/her tweet

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