Post on 06-May-2015
description
Civic Engagement and Online Social
NetworkingCampus Compact
May 19, 2010
Presenters:Vilay Senthep, Massachusetts Campus Compact
Facebook? Twitter – How do you use it? Who do you
follow? Website(s) Listen to or post podcasts? Have a blog? Favorite blog to read? Use Wikis?
Self-Assessment
Web 2.0 is a way of thinking about how knowledge is created, shared, managed, and leveraged using technology.
Web 2.0 is NOT a particular look, feel, or design.
Social media are web and mobile tools for sharing and discussing information.
What are Web 2.0 and Social Media?
Web 1.0 was about reading
Web 1.0 was about owning
Web 1.0 was static
Web 1.0 was about wires
Web 1.0 was about lists
Web 2.0 is about writing
Web 2.0 is about sharing
Web 2.0 is about discussion
Web 2.0 is wireless
Web 2.0 is about communities
Web 1.0 vs. Web 2.0
Social media is a conversation between people…
Supporters Participants Audiences
Donors Thought Leaders
And guess what???
The conversation is NOT controlled…
Not organized…
Not on message…
There are over 133 million bloggers creating 900,000 blog posts every 24-hours.
If Facebook were a country, it would be the third most populated place in the world - with more than 350 million
active users.
Wikipedia currently has more than 13 million articles in more than 260 different languages.
Social Media Use
Since April 2009, Twitter has been receiving around 20 million unique visitors to the site each month.
Formed in 2004, Flickr now hosts more than 3.6 billion images.
Close to 20 hours of video are uploaded to YouTube every minute.
The average U.S. Internet user spent an estimated 68 hours online (both at home and at work).
Social Media Use
Better access to technology for the average user – higher speed internet connections, faster
computers, better cell phones, etc
Millennials are known as “digital natives,” having lived with the internet all of their lives.
Young people are beginning to expect and demand others use online media to recruit,
communicate, engage, and manage knowledge.
Those who use technology will outlast those who don’t.
Why now?
Web 2.0 and social media technologies are about connecting people information and each other so they can better create and collaborate.
This user-driven form of community development is becoming an essential driver of civic engagement.
We need to be in touch with how our constituents interact and communicate both with us and each other.
Web 2.0 and social media technologies will help strengthen and enhance traditional communication, recruitment and training strategies.
Why does it matter?
Viral nature of Web 2.0 and social media technologies
Improved customer service
Increased storytelling
Better communication and collaboration
What am I missing out on?
Listening is knowing what is being said online about your organization and the field.
Social Media Listening
Beth Kanter, Beth’sBlog http://beth.typepad.com
CRAWL WALK RUN FLY
Beth Kanter, Beth’sBlog http://beth.typepad.com
Capacity
Who will do the listening and responding?
Response policy?
How much time will you allocate?
How will you organize listening?
Beth Kanter, Beth’sBlog http://beth.typepad.com
Stay connected
Easily share updates
Quickly post recent
information
Promote upcoming
events
Disseminate best
practices
Share resources
Blog
Easily broadcast important information
Create expert interviews
Share conference sessions
Encourage learner content production
Podcast
Use as a listening
tool
Gather and share
information in your field
Distribute news and
information
Connect with Peers
Communicate with your community
Video on Demand
Show people what your program is
about
Video Volunteer
Descriptions
Demonstrate skills on video
for easy referral
Video updates with news and
information
Video record workshops
and sessionsArchives
Video on Demand
Picture and Slide Sharing
Event support and continuation
Group discussion of shared presentations
Embedding presentations in sites and blogs
Maintain stock of training photos
Encourage member/chapter photo sharing
Picture and Slide Sharing
Social Networking
Nonprofit identity for communication with ‘fans’
Team and community support
Aggregation of social media applications
Information about events
Social Networking
Social Bookmarks
Collect, share resources
Transmit as feed to your sites and blogs
Supplement events and on-demand training
Social Bookmarks
Wikis
Collaborative knowledge from team
Collaborative management of resources
Create a community of practice to facilitate communication, share knowledge, and generate
effective practices
Organize, consolidate and archive processes and procedures for large planning events like Days of
Service or conferences
Wikis
Virtual Worlds
Virtual conferences and seminars
Resource “island” for education
Team meetings and collaboration spaces
Simulations
Virtual Worlds
Facebook Causes
http://www.amysampleward.org/2008/12/16/my-birthday-cause-free-geek/
Birthday Cause
Example
LOLseals Photo Caption Contest
Humane Society
3,000 submissionshelped get about 2,000 new email addresses
Example
March of Dimes
Video Contest
Example
Applying The Concepts
WebsiteHow often is it updated?Can students find opportunities online?Can organizations post opportunities
online?
AdvertisingFacebook adsFacebook groupsOnline calendarsE-mail lists
message boards
BlogsVideosPodcasts
Communications Plan
Service-Learning course on Urban Revitalization: Project for "Olneyville Housing Corporation"
Surveyed foreclosed/abandoned properties in Olneyville neighborhood
Criteria for prioritizing certain properties (condition, visibility, history, etc)
Classroom Example
Web 2.0 offers:
Engaging & inviting presentation
Open & shared information
Streamlined office processes
Challenges
•Productivity and Efficiency•Firewall, security and bandwidth issues•Confidentiality•Policies•Participation, or lack thereof•Fragmentation
Measuring
Results
•Fewer people walking into the office or at a service fair?•Count participation in many ways - Facebook members & responses, Twitter followers, track website hits•Newsletter data
Share responsibility
•Every staff and program contributes•Embeds Web 2.0 culture•Professional development
Save accounts and passwords
•Sustainability•Staff turnover
Follow a plan
•Consistent communications plan•Outline goals – speaking vs. listening, responding
Know school policy
•Visual rules –colors, logos, links•Overlap with other departments•Photo use
Institutionalizing Social Media
CNCS’s Resource Center
• www.NationalService.gov/Resources
TechSoup
• www.techsoup.org
Beth's Blog: How Nonprofits Can Use Social Media
• http://beth.typepad.com
NTEN: Nonprofit Technology Network
• www.nten.org
Campus Compact
• www.compact.org
Resources
Acknowledgements
Slides: Jason Scott, Training Officer, Corporation for National and Community Service
Reflection