Social Media and The Event Landscape with Erik Qualman

Post on 05-Sep-2014

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Start the day with inspiration, insight, and creative ideas Erik Qualman as he discusses how social media is changing the event landscape and how new technologies are changing the way that people do business. Learn key takeaways that you can easily implement into your social media strategy to maximize your digital footprint and improve event business.

Transcript of Social Media and The Event Landscape with Erik Qualman

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Elevate D.C.

Erik’s mobile: 404-808-4561

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1.  Socialnomics

2.  Digital  Leadership

3.  Trends

Socialnomics

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We  don’t  have  a  choice  on  whether  we  do  digital,  the  choice  is  how  well  we  do  it.

Digital Leaders Are Made - Not Born

Simple True Act Map People

13SIMPLE

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“The trick isn’t adding stuff, it’s taking away.”

16TRUE

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#TRUE

18ACT

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“If you want less email, send less email.”

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-­‐  Jeff  Weiner,  CEO  LinkedIn

TextWe’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.

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FLAWsome

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MAP

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“If you aren’t getting pushback then you aren’t pioneering.”

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-­‐    Erik  Qualman

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PEOPLE

1.Lasting #Hashtag 2.Promote the # 3.Engage the external global audience 4.Socialization point person 5.LiveStream 6.Curate & repurpose content 7.Mobile App 8.Academy awards photo opportunities 9.Leverage speakers/executives/celebs 10.Free & Easy WiFi 11.Feedback from onstage 12.Watch Guy Kawasaki

31Lasting Hashtag

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Promote #

#ElevateDC

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Engage Externally

#ElevateDC

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Live Stream

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Socialization Person

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Curate

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Mobile

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Oscars

39Leverage

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WiFi

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Onstage Feedback

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Guy Kawasaki

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Text Vegas to: 67076

44TRENDS

Momentum Marketing

Same  Day  &  An+cipatory

40x  more  business  opportunities  HR  >>  Digital  Team

Digital  Stamp  =  Digital  Footprints  +  Digital  Shadows

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Elevate D.C.

Erik’s mobile: 404-808-4561