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IW13 Keynote, Erik Qualman—Socialnomics: Word of Mouth Goes World of Mouth
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Erik Qualman (@equalman) at Software AG's Innovation World , October 8, 2013, Marriott Marquis, San Francisco. http://www.innovationworld2013.com Social Media is now the top activity on the Web and the time is now for companies and individuals to learn about Socialnomics(tm). Just as we no longer search for the news today, rather it finds us. We will no longer search for products and services, they will be pushed our way by our friends and acquaintances via social media. As a result of this shift, the products and services that provide the best value will win. Socialnomics explores why flourishing companies are acting like Dale Carnegie; listening first and selling second. One unique aspect of the entertaining Socialnomics presentation is that while looking at the business uses of social media, Qualman also explores how social media has changed leaders online and offline behavior; taking a look at how this affects leadership in a corporation, as well as externally with partners. Because, what happens in Vegas no longer stays in Vegas, rather it stays on YouTube...Facebook...Twitter, etc. Learn: Why social media, mobile, cloud computing and big data aren't emerging technologies, but rather merging technologies 4 Steps to Success: Listen, Interact, React, Sell The art of being Flawsome: Failing Fast, Failing Forward and Failing Better Why we will no longer search for products and services - they will find us Why we don't have a choice on whether to do social media, the choice is how well we do it Everyone is creating a digital stamp; what does this mean for companies & leaders?
Transcript of IW13 Keynote, Erik Qualman—Socialnomics: Word of Mouth Goes World of Mouth
404-808-4561
@equalman
#mobilenomics
Social/Mobile Strategy < = > Business Strategy
Think outside the [ box ]
Fail Fast, Fail Forward, Fail Better
Customers/Clients = Best Marketing & Salespeople
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•
•
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90% Trust
Peers14% Trust Advertising
We don’t have a choice on whether we do social media,the choice is how well we do it.
#socialnomics
Digital'Legacy'='Footprints'+'Shadows
@equalman
@equalman
FLAWsome
@equalman
Momentum Marketing
Same%Day
Social/Mobile Strategy < = > Business Strategy
Think outside the [ box ]
Fail Fast, Fail Forward, Fail Better
Customers/Clients = Best Marketing & Salespeople
•
•
•
•
90% Trust
Peers14% Trust Advertising
November2013
@equalman
@equalman
@equalman
@equalman
Socialnomics*&*Digital*Leader*available(in(Kindle(&Hardcover(on:
Questions Answers
That’s the thirdright turn you’vemissed by not
listening to me...It’s like
we’re !MARRIED
skeuomorphism
YouTubestays on
VEGASVEGASVEGASVEGAS
Because your online reputation is your reputation.
36 rules to produce & protect your digital reputation.
Best selling author ofErik Qualman
@equalman
Socialnomics*&*Digital*Leader*available(in(Kindle(&Hardcover(on:
by#@equalman
by#@equalman
skeuomorphism
YouTubestays on
VEGASVEGASVEGASVEGAS
Because your online reputation is your reputation.
36 rules to produce & protect your digital reputation.
Best selling author ofErik Qualman
