Social Media and The Event Landscape with Erik Qualman
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Transcript of Social Media and The Event Landscape with Erik Qualman
1
Elevate D.C.
Erik’s mobile: 404-808-4561
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1. Socialnomics
2. Digital Leadership
3. Trends
Socialnomics
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We don’t have a choice on whether we do digital, the choice is how well we do it.
Digital Leaders Are Made - Not Born
Simple True Act Map People
13SIMPLE
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“The trick isn’t adding stuff, it’s taking away.”
16TRUE
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#TRUE
18ACT
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“If you want less email, send less email.”
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-‐ Jeff Weiner, CEO LinkedIn
TextWe’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.
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FLAWsome
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MAP
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“If you aren’t getting pushback then you aren’t pioneering.”
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-‐ Erik Qualman
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PEOPLE
1.Lasting #Hashtag 2.Promote the # 3.Engage the external global audience 4.Socialization point person 5.LiveStream 6.Curate & repurpose content 7.Mobile App 8.Academy awards photo opportunities 9.Leverage speakers/executives/celebs 10.Free & Easy WiFi 11.Feedback from onstage 12.Watch Guy Kawasaki
31Lasting Hashtag
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Promote #
#ElevateDC
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Engage Externally
#ElevateDC
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Live Stream
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Socialization Person
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Curate
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Mobile
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Oscars
39Leverage
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WiFi
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Onstage Feedback
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Guy Kawasaki
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Text Vegas to: 67076
44TRENDS
Momentum Marketing
Same Day & An+cipatory
40x more business opportunities HR >> Digital Team
Digital Stamp = Digital Footprints + Digital Shadows
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Elevate D.C.
Erik’s mobile: 404-808-4561