Social Media

The Golden Rush of 21st Century

What is Social Media?• Social media is media designed to be disseminated through social interaction, created using

highly accessible and scalable publishing techniques. def (Wikipedia) - Social Media IS

A big dealGoing where your customers already are or where they want to beApplicable to most companies in some way or anotherTime-consumingAll about THEM

• Social Media IS NOT

A fadA replacement for traditional advertisingThe first stepThe magic bulletFREEAll about YOU

What Social Media has done

• Social Media make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone).

Before After

Social Media Traffic

• THE BIG FIVE

Social Media Stats for 2012• 62% of adults worldwide now use

social media• Social networking is most popular

online activity, with 22% of time online spent on channels like Facebook, Twitter and Pinterest

• 56% of social media users have admitted to using channels to spy on their partners

• Brazil has the highest online friends – average of 481 per user

• Japan has the lowest average online friends – avereage of just 29 friends per user

Social commerce• Social commerce sales should total $9.2

billion by the end of this year and are expected to climb to $14.25 billion in 2013 and $30 billion in 2015

• Some 167 million people will shop online this year, which will increase to 192 million by 2016 (spending an average of $1,800 per person per year)

• 20% would purchase within a social media site

• 40% of Twitter users regularly search for products via Twitter

• 12% of consumers have purchased a product online because of info they found on Twitter

• 60% are willing to post about products/services in FB if they get a deal or discount

Social media in business• 65% of the world’s top companies have an active

Twitter profile• 90% of marketers use social media channels for

business, with 93% of these rating social tools as “important”

• 43% of marketers have noticed an improvement in sales due to social campaigns

• 72% of marketers who have worked in social media for three or more years said that they saw a boost in turnover due to social channels (the longer you’re working in it the better you get)

• 91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads

• The average time spent by marketers on social media is 1-5hrs per week for those just getting started and 6+ hours per week for those with 3+ years of experience

• The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)

Twitter Stats• The average Twitter user has 126 followers• The average Twitter users tweets a link at 9am,

achieves a 1.17% click through rate (1.4 followers click the link)

• Over 40% of Twitter users do not tweet anything• About 0.05% of the total twitter population attract

almost 50% of attention on the channel• 71% of the millions of tweets each day attract no

reaction• 25% of Twitter users have no followers• 45% of the mass communications posted on Twitter

are nonsense• 8% of Americans use Twitter• Twitter now has more than 140 million active users,

sending 340 million tweets every day• Twitter users send over a billion tweets every 72

hours• Twitter should see 250 million active users by the end

of 2012

Facebook stats

• 137.6 million unique visitors per month (In the USA alone)

• 7:45:49 = time spent per person per month on Facebook

• 54% of monthly users access it via a mobile device

• Facebook has 901 million monthly active users

General Internet statistics 2012• The average US internet users spends 32 hours online

every month• Every month the online population spends equivalent

to 4 million years online• On average a global internet user spends 16 hours

online (vs 32 hours for USA)• The UK has the highest percentage of people online

(85% = 53 million), followed by Germany (82% – 67 million), Fance (80% 52 million), Japan (80%, 102 million) and the USA (79% – 244 million)

• China has the most people online – 456 million (only 34% of population)

• Chinese users spend more than 5 hours a week shopping online

• There are more than 1 billion search queries per day on Google

• The highest growing trends: location-based services (27%), Timeshifted TV (27%), Internet Banking (19%)

• Least growing trends: Professionally created videos (12%), Live Internet videos (12%), user created videos (12%)