Inside the Social BusinessInteract Intranet Conference Keynote PresentationLee Bryant, Headshift | Dachis Group, October 2011

Introductions

Intranets were once the ‘internet inside’ ... but now what are they for ?

Finding information?

People directory?

Communication?

Collaboration?

An expensive repository for the canteen menu?

Common intranet problems

• One-way communication• Burden on central admin• No sense of ownership• Complex, tedious workflows• Difficult structure & navigation• Outdated information• Dead zones

Simple static information: org chart, canteen menu

Integration:self-service, active directory

Portal:personalisation, context, widgets

Social Intranet:participation and collaboration

Evolution of the intranet

Network-centric models: the new world of work

From bureaucracy and business friction ...

structures that dampen network effects to get worse the more people use them

... to network effects and Collective intelligence

structures that harness network effects to get better the more people use them

Social Business Design: humanising the enterprise

Sharing as a by-product of work - ‘in the flow’

• In-the-flow: selfish route to collective benefit• The intranet should be where work gets done• Feeds and flow, not item-by-item publishing

Enabling business with both intimacy and scale

• Real-time information services• Holistic personalisation (not just work)• Social networks inside and outside

Whilst supporting workflow and systems of record

• Enterprise integration• Process and workflow support• Data capture for key business areas

Making better use of our talent and brain power

• Social reading, recommendations• Social network signals, streams• Collective intelligence networking

In the flow: activity streams & talking machines

• Every’thing’ has a voice• Subscribe to updates, streams• Activity streams as event bus

Better decision making based on ambient signals

• Glancing, ambient sharing, awareness• GTD applied to social signals• Person tools for remixing data

Finding smarter ways to motivate people

• How to tackle intrinsic motivation?• Trust is cheaper than control• Return on Attention (ROA)

“Interesting times” for enterprise IT:The 5 big trends - mobile, social, cloud, big data and consumerisation are all about making technology more human, and will all impact user demand

Social Business: more than just ‘collaboration’

Cloud: not just where to store but how to provision

Mobile: ubiquitous, personal and integrated

‘Big data’ and social analytics

Consumerisation: experience beats features

How to pursue a social Intranet?How to remain agile enough to adopt new technologies, without losing control of the basics

Platform thinking, not vertical integration

Moving to apps and app stores, not one-size-fits-all

Individual factors:• usefulness• usability• social influence

Organisational factors:• leadership• technological landscape• culture

Target individual, not just organisational utility

Social Influence:• invites, not ‘roll-out’• expose more surfaces• activity streams

Behavioural Triggers:• focus on key use cases• utility is not enough• game mechanics?

Behaviour change through action, not comms

Consumer-grade experience has to be priority #1

http://www.headshift.com

Lee@headshift.com

Thanks for listening :)

I am lee@headshift.com and live at http://www.headshift.comExcept where otherwise stated, photos courtesy of Flickr using Creative Commons license.Thanks to the following photographers:

http://www.flickr.com/photos/thayer18/2473764858/http://www.gameaddictionblog.com/images/smb.jpg http://www.flickr.com/photos/peasap/655111542/ http://www.usdesignstudio.co.uk/freerange.htmlhttp://www.flickr.com/photos/aussiegall/364313299/http://www.flickr.com/photos/sneakerdog/315377551/http://www.flickr.com/photos/cristiano_betta/2909483129/http://www.flickr.com/photos/nurpax/3721686206/http://www.flickr.com/photos/pedrosimoes7/1301014184/http://www.flickr.com/photos/eperales/89731541/http://www.flickr.com/photos/violator3/93589371/http://www.flickr.com/photos/victoriapeckham/261126130/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.flickr.com/photos/cristiano_betta/2909483129/http://www.flickr.com/photos/nurpax/3721686206/http://www.flickr.com/photos/pedrosimoes7/1301014184/http://www.flickr.com/photos/soldiersmediacenter/4271795260http://www.flickr.com/photos/exey/3960710978http://www.flickr.com/photos/emdot/5651375/http://www.flickr.com/photos/arenamontanus/375127836/http://www.flickr.com/photos/dionh/5758308289http://www.flickr.com/photos/wheatfields/2071347416/http://www.flickr.com/photos/edkohler/2863011654/http://img386.imageshack.us/img386/1141/is5vb.jpghttp://icanhascheezburger.com/2008/01/24/funny-pictures-1-more-minit-wit-teh-menu-pls/http://www.flickr.com/photos/stignygaard/450640129/http://www.flickr.com/photos/loopzilla/1640551643/http://www.flickr.com/photos/exfordy/123900378/http://www.slideshare.net/DAccademia/davide-folletto-casali-social-experience-design