Social intranets: 10 ways to drive adoption
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You can’t win if they don’t play Social intranets: 10 ways to drive adoption
Gilbane Boston 2012
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Introduction
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Why adoption matters
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Most important factor in realizing value?
1%
16%
13%
70%
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• 70% - Effective user adoption
• 16% - Organizational change
• 13% - Software functionality
• 1% - Process alignment
Defining Enterprise Software “Success”, Sandhill.com and Neochange, 2008
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1. Social: Decide what you actually mean
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Joe to pick three prompt questions for choosing your social
1. 2. 3.
What you can do today Look for common offline behaviours that transfer well to online
Shift the conversation away from “social” itself; the term scares people. Focus on the actual behaviour
Identify outcomes you’d like to see from the target behaviour. Measure your progress.
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2. Pick tools based on user needs
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Key Inputs to Technology Assessment
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Features Effectiveness
of Experience
Systems Architecture
Total cost of ownership
Vendor viability
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Joe to pick three prompt questions for choosing your social
1. 2. 3.
Putting it into practice
Ask vendors to demo specific (20%) features.
Invite actual end users to attend. Ask them to evaluate demos using a standard, short survey.
Prioritize users’ input higher than the other factors.
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3. Don’t fear the inane
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Joe to pick three prompt questions for choosing your social
1. 2. 3.
Three “killer apps”
Yammer
Classifieds
Book clubs (communities of interest)
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4. Build tunnels
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Joe to pick three prompt questions for choosing your social
1. 2. 3.
Get knowledge, not $$
Identify key behaviours and outcomes.
Monitor analytics to see where conversions are happening.
Define and refine the workflows that support these behaviours.
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5. Motivate and gamify
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Joe to pick three prompt questions for choosing your social
1. 2. 3.
Three popular tactics
“Percent complete” thermometers
Badges
Leaderboards
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6. Use a little peer pressure (barn raising)
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Joe to pick three prompt questions for choosing your social
1. 2. 3.
Good barns to raise
Personal profiles
Wikis
Document libraries
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7. Pick winners (shamelessly)
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Joe to pick three prompt questions for choosing your social
1. 2. 3.
Good jobs for winners
Demo evaluations
QA testing of new features
Peer support resources
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8. Plot the rollout
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Joe to pick three prompt questions for choosing your social
1. 2. 3.
Good examples Prepare video walkthroughs for key features and release one per day / week
Use analytics to identify under used tools – these are good candidates for future videos
Shut down old ways that users used to get the content and redirect them to “How Tos” on how to use the new system
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9. Showcase others
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Joe to pick three prompt questions for choosing your social
1. 2. 3.
How to define ‘normal’
Choose really reputable users to pilot the solution.
Focus on supporting them as they change.
Showcase their content and watch others emulate their behavior.
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10. Measure and refine
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Joe to pick three prompt questions for choosing your social
1. 2. 3.
Three great metrics
Abandoned searches
Percentage of completed personal profiles
Time on task
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So what now?
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Joe to pick three prompt questions for choosing your social
1. 2. 3. 4. 5.
Pick your social 6. 7. 8. 9. 10.
Consider the users
Don’t fear the inane
Build tunnels
Motivate and gamify
Embrace peer pressure
Pick winners
Plot the rollout
Showcase others
Measure and refine
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Like the presentation? You’ll love the whitepapers!
www.nonlinearcreations.com/whitepapers
Enterprise social computing and the imperative of participation http://bit.ly/10uut8L
Intranet governance in seven easy steps http://bit.ly/UfnA9G
Is my organization ready for social media? http://bit.ly/TQ13f5
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