A Sentimental Journey: New Tools for Content Marketers

and Publishers

What is Swipp?

Swipp tracksworldwide sentiment

onany topic

imaginable

Gives instant results

Easy to set up

Works for any online or offline channel

Activelyengaging

Quick video introduction

http://youtu.be/JepdAm_f-M4

Click on the image to start the video

Trends for publishers

Content marketing increases

Native advertising grows rapidly

Mobile becomes the first channel

Source: Zemanta

Metrics that matter

Engagement

Sentiment

Time on site

Page views

RelevanceImage: http://www.flickr.com/photos/thewazir/3206092596/

How Swipp addresses the issues

• Soliciting feedback on engaging topics brings the audience into the conversation

• Sentiment with pure signal, no noise

• Increased engagement leads to increased time on site

• Instant feedback on results can bring audience back to see how they compare with others

• Feedback can be used to increase relevance of content over time

• 2x to 10x engagement of comments or "likes"

•60MM unique visitors/mo

•#3 Food network in US

•#10 Lifestyle network in US

•3,000 sites

•Publishing network

•Research

•Conferences

Swipp connects BlogHer with its audience

Demo

Try it live at: http://www.blogher.com/whats-your-favorite-summer-food

How to get started

Check out the Swipp Quick Start Guide at http://slidesha.re/136w7xI

The companySwipp is a privately held company based in Mountain View, California serving customers in 169 countries providing social intelligence tools based on its powerful platform.

The company was founded by Silicon Valley veterans Don Thorson, Charlie Costantini and Ramani Narayan in 2011 and is funded by Old Willow Partners.

For more information please visit

swipp.com

Questions?

Christopher CarfiEmail: business@swipp.comPhone / Fax: +1 (650) 933-5555Swipp Inc.2513 E Charleston Rd, Suite 102Mountain View, CA 94043www.swipp.com