Email Intelligence: How the Savviest Marketers are Winning Subscriber Mindshare
Social Intelligence for Content Marketers and Publishers
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A Sentimental Journey: New Tools for Content Marketers and Publishers
description
Content marketers and publishers are constantly searching for the best way to increase engagement, bring readers back to their sites and understand audience sentiment around their content. As trends such as content marketing, mobile and native advertising increase in importance, new tools such as Swipp can enable publishers to better connect with their readers.
Transcript of Social Intelligence for Content Marketers and Publishers
A Sentimental Journey: New Tools for Content Marketers
and Publishers
What is Swipp?
Swipp tracksworldwide sentiment
onany topic
imaginable
Gives instant results
Easy to set up
Works for any online or offline channel
Activelyengaging
Quick video introduction
http://youtu.be/JepdAm_f-M4
Click on the image to start the video
Trends for publishers
Content marketing increases
Native advertising grows rapidly
Mobile becomes the first channel
Source: Zemanta
Metrics that matter
Engagement
Sentiment
Time on site
Page views
RelevanceImage: http://www.flickr.com/photos/thewazir/3206092596/
How Swipp addresses the issues
• Soliciting feedback on engaging topics brings the audience into the conversation
• Sentiment with pure signal, no noise
• Increased engagement leads to increased time on site
• Instant feedback on results can bring audience back to see how they compare with others
• Feedback can be used to increase relevance of content over time
• 2x to 10x engagement of comments or "likes"
•60MM unique visitors/mo
•#3 Food network in US
•#10 Lifestyle network in US
•3,000 sites
•Publishing network
•Research
•Conferences
Swipp connects BlogHer with its audience
Demo
Try it live at: http://www.blogher.com/whats-your-favorite-summer-food
How to get started
Check out the Swipp Quick Start Guide at http://slidesha.re/136w7xI
The companySwipp is a privately held company based in Mountain View, California serving customers in 169 countries providing social intelligence tools based on its powerful platform.
The company was founded by Silicon Valley veterans Don Thorson, Charlie Costantini and Ramani Narayan in 2011 and is funded by Old Willow Partners.
For more information please visit
swipp.com
Questions?
Christopher CarfiEmail: [email protected] / Fax: +1 (650) 933-5555Swipp Inc.2513 E Charleston Rd, Suite 102Mountain View, CA 94043www.swipp.com
