HOW TO MANAGE YOUR BRAND’S SOCIAL MEDIA CHANNELS IN 60 MINUTES PER WEEKJanuary 16, 2012

created for the Winter Fancy Food Show

be consistent

© pmg public relations 2012

studies show…

Best time to post to social media channels for brands is around meal times

To make an impact on Twitter, you must tweet a minimum of three times per day – every day.

As a brand, you should update Facebook between three and four times per week. Responding to user generated content is in addition to this.

© pmg public relations 2012

FOCUS!!!!

create an editorial calendar

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use a social client to schedule

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set a timer and FOCUS

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Blogs do not have to be long Write about content that your audience

cares about. Write about what you are an expert on.

listen and engage

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© pmg public relations 2012

who the heck are you?

Nicole RavlinPMG Public Relations

nicole@PeopleMakingGood.comon twitter: @pmgnicole

thank you