Transcript of Social Gaming Considerations. Casino Gaming Technology Advances.
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- Social Gaming Considerations
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- Casino Gaming Technology Advances
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- Casino Gaming Technology
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- Unregulated Gaming Timeline Introduction of modern video game
consoles led to decline in video game arcades in the late 1980's.
Introduction of Gameboy handheld in 1989. Sony Playstation
introduced CD-ROM technology in 1995 along with 64- bit technology
that would lead to modern gaming experience with games like Madden
and Guitar Hero. Mobile phone gaming began to emerge in 1997. In
2001 Microsoft introduces Playstation and we begin to see console
gaming interacting via the Internet. Japanese culture spawned the
first wave of mobile phone gaming applications that quickly spread
to U.S. and Europe.
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- Unregulated Gaming Technology
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- Social Gaming Convergence One recent study by a mobile
analytics company found out of 780 million active participants of
social games, a sizeable 90 million of those are playing
casino-style games.
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- Social Gaming Convergence That same study noted that during
2011, the use of casino-style social games increased by 60% while
players of other social game types increased by 13%.
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- Social Gaming Convergence Current estimates suggest
approximately 200 million people play social games on social
networking sites at least once a day. By 2019, nearly 400 million
people will play social games on a daily basis.
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- Social Gaming Convergence 54 million daily active players 23
million monthly active users
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- Social Game Characteristics Played for entertainment Played
through social networks Players may play at little to no cost Many
games are designed with social interaction and competition among
players in mind.
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- Business Models Generally, there are two business models
employed in the social games industry: Up-front cost for the game
or application Buy the application like Angry Birds Free game or
application with in-game purchases available to enhance the
entertainment experience IGTs Double Down poker allows you a fixed
amount of free chips per day with the option of buying more chips
for money.
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- UK Office of Fair Trading 1.Information on costs 2.Material
information on the game 3.Contact details and complaints handling
4.Commercial intent of the game 5.In-game purchases must not appear
necessary unless they are 6.No use of commercially aggressive
strategies 7.No direct exhortations aimed at children 8.No
unauthorized payments
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- GLI Voluntary Social Gaming Standard Focus on player protection
Uses a tiered audit model Game transparency Security for: Player
accounts Payment processing Game play Network security 3 rd Party
verification of: Game functionality Responsible gaming measures
Payment processing Age verification (if any) Parental monitoring
tools
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- Is the Mobilization of Gaming Content "Expansion" or
"Modernization"? The Internet has become a critical delivery
channel for almost all forms of commerce Movies Banking Insurance
Retail It has created new industries Monetization of social
relationships Communications Does is make gaming more dangerous or
safer? What are the future economics of gaming?
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- In the meantime, the games will continue.
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- Thank You! Kevin Mullally Vice-President of Government
Relations and General Counsel Gaming Laboratories International
(702) 236-9508 k.mullally@gaminglabs.com Questions?