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Social Gaming Considerations

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Casino Gaming Technology Advances

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Casino Gaming Technology

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Unregulated Gaming Timeline Introduction of modern video game consoles led to decline in video game arcades in the late 1980's. Introduction of Gameboy handheld in 1989. Sony Playstation introduced CD-ROM technology in 1995 along with 64- bit technology that would lead to modern gaming experience with games like Madden and Guitar Hero. Mobile phone gaming began to emerge in 1997. In 2001 Microsoft introduces Playstation and we begin to see console gaming interacting via the Internet. Japanese culture spawned the first wave of mobile phone gaming applications that quickly spread to U.S. and Europe.

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Unregulated Gaming Technology

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Social Gaming Convergence One recent study by a mobile analytics company found out of 780 million active participants of social games, a sizeable 90 million of those are playing casino-style games.

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Social Gaming Convergence That same study noted that during 2011, the use of casino-style social games increased by 60% while players of other social game types increased by 13%.

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Social Gaming Convergence Current estimates suggest approximately 200 million people play social games on social networking sites at least once a day. By 2019, nearly 400 million people will play social games on a daily basis.

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Social Gaming Convergence 54 million daily active players 23 million monthly active users

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Social Game Characteristics Played for entertainment Played through social networks Players may play at little to no cost Many games are designed with social interaction and competition among players in mind.

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Business Models Generally, there are two business models employed in the social games industry: Up-front cost for the game or application Buy the application like Angry Birds Free game or application with in-game purchases available to enhance the entertainment experience IGTs Double Down poker allows you a fixed amount of free chips per day with the option of buying more chips for money.

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UK Office of Fair Trading 1.Information on costs 2.Material information on the game 3.Contact details and complaints handling 4.Commercial intent of the game 5.In-game purchases must not appear necessary unless they are 6.No use of commercially aggressive strategies 7.No direct exhortations aimed at children 8.No unauthorized payments

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GLI Voluntary Social Gaming Standard Focus on player protection Uses a tiered audit model Game transparency Security for: Player accounts Payment processing Game play Network security 3 rd Party verification of: Game functionality Responsible gaming measures Payment processing Age verification (if any) Parental monitoring tools

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Is the Mobilization of Gaming Content "Expansion" or "Modernization"? The Internet has become a critical delivery channel for almost all forms of commerce Movies Banking Insurance Retail It has created new industries Monetization of social relationships Communications Does is make gaming more dangerous or safer? What are the future economics of gaming?

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In the meantime, the games will continue.

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Thank You! Kevin Mullally Vice-President of Government Relations and General Counsel Gaming Laboratories International (702) 236-9508 k.mullally@gaminglabs.com Questions?