SOCIAL

SOCIAL

SO

CIA

L

DEBATING DESIGN

SO

CIA

L

Vincenzo Di Maria www.commongroundpeople.com

FB: commongroundpeople

12 / 04 / 2013Universidade de Aveiro

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40% service design [creativity]

30% social innovation [empathy]

30% entrepreneurship [strategy]

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from designto social design[design as responsibility]

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what kind of social?

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can designsave the world?NO!but it can help

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user centred design

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from social designto socially responsive design[design as response]

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user + misuser + abuser

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“Socially responsive design takes as its primary

driver social issues, its main consideration social

impact, and its main objective social change”

www.designagainstcrime.com

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design responses to social needs

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Socially responsive design “informs, reforms, and

gives form”, but also performs.

(design against crime research centre on Victor Papanek, The Green Imperative)

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design in a complex world

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from designmakingto designthinking

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#SDS2011

The Squiggle by Damien Newman, Central Inc.

creative process

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#SDS2011

DISCOVER DEFINE DEVELOP DELIVER

The Double Diamond as described by the Design Council

double diamond

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#1 Be people centred

#2 Explore many ideas

#4 Co-create

#3 Visualise your

thinking

#5 Prototype your ideas

#6 Use system thinking

design takeaways

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from designthinkingto...

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Vincenzo Di Maria www.commongroundpeople.com

FB: commongroundpeople

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