Social Design debate - Aveiro University

SOCIAL

SOCIAL

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CIA

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DEBATING DESIGN

SO

CIA

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Vincenzo Di Maria www.commongroundpeople.com

FB: commongroundpeople

12 / 04 / 2013Universidade de Aveiro

Friday, April 12, 13

http://www.commongroundpeople.com


40% service design [creativity]

30% social innovation [empathy]

30% entrepreneurship [strategy]


from designto social design[design as responsibility]


what kind of social?

ba


can designsave the world?NO!but it can help


user centred design


from social designto socially responsive design[design as response]


user + misuser + abuser


“Socially responsive design takes as its primary

driver social issues, its main consideration social

impact, and its main objective social change”

www.designagainstcrime.com


http://www.designagainstcrime.com

http://www.designagainstcrime.com

design responses to social needs


Socially responsive design “informs, reforms, and

gives form”, but also performs.

(design against crime research centre on Victor Papanek, The Green Imperative)


design in a complex world


from designmakingto designthinking


#SDS2011

The Squiggle by Damien Newman, Central Inc.

creative process


#SDS2011

DISCOVER DEFINE DEVELOP DELIVER

The Double Diamond as described by the Design Council

double diamond


#1 Be people centred

#2 Explore many ideas

#4 Co-create

#3 Visualise your

thinking

#5 Prototype your ideas

#6 Use system thinking

design takeaways


from designthinkingto...


Vincenzo Di Maria www.commongroundpeople.com

FB: commongroundpeople

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Social Design debate - Aveiro University

Design

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