Social Curation and Mobile

We reinvented magazines

Publishzer is a toolto create magazines out the content that inspires you.

1. Media Revolution

Magazines follow the fate of music

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2. Value of Social Curation

Friends

FamilyLearning

http://www.kapitalistmagazine.com/Images/magazine-stack.jpg

Not trusted Too much

We live in a world where attention has become so scarce to become as valuable as currency

“Mastering how to create niche-targeted compilations of content is indeed one of the key lifesaving strategies”

Like they’ve done for decades in art galleries

3. Your Own Voice

Why is enabling readers own voice important for media markets?

SpouseChildren

ParentFriendExpert

NewsOnline ad

0 12.5 25 37.5 50

Key in!uence on customer decision (%)

4. Bloggers incorported

Bloggers are the shaping force in publishing markets

Currently companies are forcing the traditional thinking of the business to the business.Like music industry did, look where it took them.

Currently companies are forcing the traditional thinking of the business to the blogging world.Like music industry did, and look where it took them.

http://tuukka13.indiedays.com/

http://issuu.com/collectivemagazine/docs/collectivejune

5. Media On Mobile

Find the intersection of technology and arts

Social strategy: Help people improve existing relationships or build new ones.

Mobile is the personal device

e media industries forgot the creative ones.music, publishing, #lms etc

“Social curation sits in the middle of the intersection, hugging both business and creative needs”

Teppo Hudsonteppo.hudson@publishzer.com@teppohudson

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