I’m Confused

Just

trying it

out

No, you

can’t

make me

Agenda

• A little about social media

• Setting a strategy

• How to interact

• Why LinkedIn is important

• How do I use Twitter

• Time saving tools

• Questions/Answers

It’s not so much

about

TECHNOLOGY

Social media is about PEOPLE

Strategy80% of success in social

media is getting you or

your organization ready --

only 20% is about the

technologies

VS

Broadcast Media versus Social Media

You Already Have the Skills

You Just Do It Offline

• Meeting people

• Building relationships

• Asking questions

• Answering questions

• Building trust

• Building a reputation

Don’t be

this guy

Twitter is the

Conference

LinkedIn is the

Office

Facebook is the

Barbeque

What to Talk About

70-20-10 Rule

– 70% Share resources

– 20% Collaborations

– 10% Me10%

Demonstrate

your expertise

Relationships Matter

What is LinkedIn Videohttp://www.youtube.com/watch?v=IzT3JVUGUzM

Connect with

people you

trust

70-20-10 Rule

– 70% Share resources

– 20% Provide insights

– 10% Me

How to Use Twitter for Business

http://www.youtube.com/watch?v=JXPmI4YaOpM

Rules of the road

GOLDEN RULE: Don’t post anything you wouldn’t

want your mom to read in the newspaper

Don’t Be Afraid to FailDon’t be

afraid to fail

70-20-10 Rule

– 70% Share resources – articles, links,

videos, tools

– 20% Engage – opinions,

conversation, recognition

– 10% Me – successes, events,

promotions

Tools

Jason Sem

jason@jbsem.com

www.jbsem.com

twitter: @jbsem

Q&A

Find this presentation at:

www.jbsem.com/blog