Checking Into The Real World Mat Siltala, President

mat@dreamsystemsmedia.com

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A 2011 study by the National Restaurant Association confirms that consumers who use

social media, including apps, Twitter, Facebook, Foursquare, UrbanSpoon and more, not only dine out more, but are more likely to become

return customers.

(ReadWriteWeb)

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as a customer acquisition tool

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as a customer retention tool

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as a customer retention tool! Free bear claw with 10th check-in!

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95% of Facebook Wall posts are not answered by brands.

(All Facebook)

as a Monitoring Tool

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“Explore” Tab

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“Trending”

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“RADAR”

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in the physical world

Have a physical callout:

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in the physical world

#engage

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34% of marketers have generated leads using Twitter, and 20% have

closed deals using Twitter

(AllTwitter)

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What makes people retweet? 92% interesting content. 84%

humor. 66% personal connection. 21% celebrity

status. 32% offered incentive (tangible or virtual). 26%

"Please RT!"

(WhiteFireSEO)

in the physical world

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in the physical world

Create monetary incentive for checkin   

Tommy Boy needs to find a Tailor

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“check-in” and order off the lunch or dinner menu - chicken wings included!

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Use in tandem with main offers

25% off T-Bone steak from “your local butcher” if you bring a friend... oh wait...

Create draw for groups

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“Tips” - Foursquare’s version of ‘Reviews’

Tip Tommy Boy could have used:

“Be sure to use an ADULT SIZE as an ADULT!”

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tips

Reviews are huge for gaining new customers.

-customers post activity to other social networks

HUGE!…hint hint

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….citation proof

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Incentivize people to do good.

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Plan out your trips….

Foursquare Discovery

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Plan out your trips….

lists

Tommy's favorite spots:1. the weight room2. any place with wings3. college4. dunkin donuts5. the butcher6. the airport 7. chicago8. sandusky

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Sources & All Image Credit:

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URL Credits:

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•http://blog.foursquare.com/2011/11/15/the-magic-of-foursquare-discovery-now-on-your-big-screen-devices-new4sq/

•http://adage.com/article/adagestat/stats-day-50-social-media-stats-kickstart-slide-deck/231093/

•http://mashable.com/2011/11/14/foursquare-badges-now-level-up/

•http://blogs.hbr.org/cs/2011/11/five_foursquare_tactics_to_att.html

•http://searchengineland.com/save-to-foursquare-button-reaches-into-the-real-world-103023

 

THANK YOU!

Matt Siltala, Presidentdreamsystemsmedia.com

mat@dreamsystemsmedia.com

Download: http://www.SlideShare.net/MattSiltala

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