Post on 13-Apr-2017
UK Market Development
About Us • Founded May 2005 by Director & Owner Richard Bartlett • Experience – 30 years developing business through the UK’s
multiple grocery, pharmacy, drug, health food & wholesale channels.
• Food Brokers - UK’s Leading Sales & Marketing brokerage •New Business Director – All product categories & channels •Grocery Marketing Controller
• Unilever - Food, Household, Health & Beauty •Account Director – Grocery & Pharmacy
• Coty - (Reckitt Benckiser) Household and Health & Beauty •G.S.M.- Customer Services & Sales Operations •Category Controller – Chemist & Drug Channel •Account Controller – Chemist Channel
Our Services
Market Feasibility
Study
Market Entry Strategy
Regulatory & Technical
Assessment
Business Planning
Business Development
Country Management
Sales Broker or Distributor Sourcing
Strategic Business Review
Interim Sales Management
Setting Up Your Own UK Office
We offer a range of services tailored to the needs and requirements of each clients brand all ultimately aimed at developing a long term sustainable and profitable business with the UK’s leading multiple retailers. This includes but is not limited to:
UK Multiple Retail
Distribution
What We Do
• We are a specialist sales, marketing & distribution organisation, providing a broad range of services working with clients from the UK and around the world
• Our strength is that we offer a highly focused, personal, dedicated & flexible service
• We successfully develop business with some of the UK’s leading multiple grocery, pharmacy, drug & health food stores as well as distributors across Europe
• Retailers we work with include Tesco, Sainsbury, Asda, Morrisons, Waitrose, John Lewis, Boots, Superdrug & Holland & Barrett
• Blue Chip’ Sales & Marketing background with Unilever & Coty
We bring products to market through the creation & implementation of effective Sales, Marketing & Distribution strategies.
Market Entry Process Market
Opportunity Assessment
Pre Launch Launch Planning Launch Post
Launch
Market Status & Value
Competitors
Current Trends
Routes to Market
Pricing
Retail Audits
Advertising & Promotion
Legal & Regulatory
Customs & Duties
Retail Range Review Dates
Marketing Strategy
Channel Strategy
Sales Broker Appointment
Business Planning
Marketing Plan
Sales Planning
Warehousing & Distribution
Business Processing
Trade Appointments
Trade Appointments
Marketing Implementation
Public Relations
Order Processing
Invoicing
Sales Reporting
Advertising & Promotion
Business Reporting
Business Development
Promotion Evaluation
Cash Collection
Above are some of the key steps and processes that are carried out in preparation for a typical product launch. Some of these may not be required or alternative options selected depending on each clients specific needs
How We Work With You
• Our strategy is to work with a limited number of clients which ensures that we are able to offer you a high degree of focus & personal service.
• Working in close partnership with you enables us to develop effective strategies, implementing tailor made marketing & business plans to maximise sales potential and build a successful, sustainable long term business.
• We provide a professional service implemented using modern management practices with a proven track record of success.
• Our very practical hands on approach focuses on implementation to deliver results supported by regular communication.
Your own outsourced, dedicated sales & marketing resource for a fraction of the cost of full time employees.
Taking your products from concept to shelf......
• Ensure brands are fully prepared for business in the UK & Europe and agree the most appropriate route to market
• Understand the market & work very closely with you to identify the right positioning for your products
• Develop a strategy and create sales & marketing plans
• Agree terms, prepare promotional plans using our knowledge & experience of the expectations of UK’s leading multiple retailers
• Arrange trade meetings, prepare & present to secure distribution for products with the key multiple retail customers across the grocery, pharmacy, drug store & health food channels
• Implement plans to maximise impact at launch and provide foundations for the development of a long term profitable business
• Continuously monitor performance & look to develop new range & distribution opportunities as well as build on existing business
Our Approach
Case Study 1 - Method Products Inc
• US business - $multi 100 million retail sales • Rated 7th fastest growing US company by Inc
Magazine 2006 • Conducted initial market survey & presented
findings • Completed legal & regulatory assessment • Sourced & appointed warehousing &
distribution facility, PR & accountants • Devised & agreed UK market entry strategy • Arranged trade meetings with key selected
retail partners • Secured business for 34 SKU’s on four feet
displays with major grocery & other retailers • UK retail sales - £multi million
Case Study 2 - Ultralife Ltd
• Small UK based manufacturing business • High quality lifestyle supplements - all
natural food form active ingredients • Brand leader in Gyms & Health Clubs
market • Initiated move from tubs to sachet format
for convenience & price position • Opened Tesco, Waitrose, Superdrug,
Lloyds, Harrods, Selfridges • Conducted review to prepare strategy to
take business to next stage • £multi million retail sales
Case Study 3 - Natrol Inc
• Portfolio of quality health and wellness brands including Natrol®, MRI, Prolab®, Laci Le Beau®, Minus 10®, Shen Min®, NuHair®, Promensil® and Trinovin®.
• Distributed in US through more than 54,000 retailers & internationally in over 40 countries.
• Sourced & appointed UK & European country distributor partners.
• Devised & implemented market entry strategy and sales & marketing plan by country.
• $multi million retail sales
Summary
• Specialist sales, marketing & distribution organisation • High degree of focus & personal service, limited number of clients to
enable us to maximise the potential for your business • Proven approach fully prepares brands for business in the UK & Europe
ensuring that we can maximise the impact at launch and lay the foundations for the development of a long term profitable business
• Over 30 years experience of successfully developing business with UK’s leading multiple retailers. (Tesco, Sainsbury, Asda, Morrisons, Waitrose, Boots, Superdrug plus Health Food channel & UK/EU distributors)
• Blue Chip’ Sales & Marketing background in both food & non food with Unilever & Coty
• Working in close partnership with you to develop a successful, sustainable long term profitable business
• Professional service with track a record of success offering a practical hands on approach, focused on implementation
Why work with us......
Contact
Richard Bartlett
+44 (0) 2392 570367
+44 (0) 7905 663521
richard@thesandmp.com