UK Market Development

About Us • Founded May 2005 by Director & Owner Richard Bartlett • Experience – 30 years developing business through the UK’s

multiple grocery, pharmacy, drug, health food & wholesale channels.

• Food Brokers - UK’s Leading Sales & Marketing brokerage •New Business Director – All product categories & channels •Grocery Marketing Controller

• Unilever - Food, Household, Health & Beauty •Account Director – Grocery & Pharmacy

• Coty - (Reckitt Benckiser) Household and Health & Beauty •G.S.M.- Customer Services & Sales Operations •Category Controller – Chemist & Drug Channel •Account Controller – Chemist Channel

Our Services

Market Feasibility

Study

Market Entry Strategy

Regulatory & Technical

Assessment

Business Planning

Business Development

Country Management

Sales Broker or Distributor Sourcing

Strategic Business Review

Interim Sales Management

Setting Up Your Own UK Office

We offer a range of services tailored to the needs and requirements of each clients brand all ultimately aimed at developing a long term sustainable and profitable business with the UK’s leading multiple retailers. This includes but is not limited to:

UK Multiple Retail

Distribution

What We Do

• We are a specialist sales, marketing & distribution organisation, providing a broad range of services working with clients from the UK and around the world

• Our strength is that we offer a highly focused, personal, dedicated & flexible service

• We successfully develop business with some of the UK’s leading multiple grocery, pharmacy, drug & health food stores as well as distributors across Europe

• Retailers we work with include Tesco, Sainsbury, Asda, Morrisons, Waitrose, John Lewis, Boots, Superdrug & Holland & Barrett

• Blue Chip’ Sales & Marketing background with Unilever & Coty

We bring products to market through the creation & implementation of effective Sales, Marketing & Distribution strategies.

Market Entry Process Market

Opportunity Assessment

Pre Launch Launch Planning Launch Post

Launch

Market Status & Value

Competitors

Current Trends

Routes to Market

Pricing

Retail Audits

Advertising & Promotion

Legal & Regulatory

Customs & Duties

Retail Range Review Dates

Marketing Strategy

Channel Strategy

Sales Broker Appointment

Business Planning

Marketing Plan

Sales Planning

Warehousing & Distribution

Business Processing

Trade Appointments

Trade Appointments

Marketing Implementation

Public Relations

Order Processing

Invoicing

Sales Reporting

Advertising & Promotion

Business Reporting

Business Development

Promotion Evaluation

Cash Collection

Above are some of the key steps and processes that are carried out in preparation for a typical product launch. Some of these may not be required or alternative options selected depending on each clients specific needs

How We Work With You

• Our strategy is to work with a limited number of clients which ensures that we are able to offer you a high degree of focus & personal service.

• Working in close partnership with you enables us to develop effective strategies, implementing tailor made marketing & business plans to maximise sales potential and build a successful, sustainable long term business.

• We provide a professional service implemented using modern management practices with a proven track record of success.

• Our very practical hands on approach focuses on implementation to deliver results supported by regular communication.

Your own outsourced, dedicated sales & marketing resource for a fraction of the cost of full time employees.

Taking your products from concept to shelf......

• Ensure brands are fully prepared for business in the UK & Europe and agree the most appropriate route to market

• Understand the market & work very closely with you to identify the right positioning for your products

• Develop a strategy and create sales & marketing plans

• Agree terms, prepare promotional plans using our knowledge & experience of the expectations of UK’s leading multiple retailers

• Arrange trade meetings, prepare & present to secure distribution for products with the key multiple retail customers across the grocery, pharmacy, drug store & health food channels

• Implement plans to maximise impact at launch and provide foundations for the development of a long term profitable business

• Continuously monitor performance & look to develop new range & distribution opportunities as well as build on existing business

Our Approach

Case Study 1 - Method Products Inc

• US business - $multi 100 million retail sales • Rated 7th fastest growing US company by Inc

Magazine 2006 • Conducted initial market survey & presented

findings • Completed legal & regulatory assessment • Sourced & appointed warehousing &

distribution facility, PR & accountants • Devised & agreed UK market entry strategy • Arranged trade meetings with key selected

retail partners • Secured business for 34 SKU’s on four feet

displays with major grocery & other retailers • UK retail sales - £multi million

Case Study 2 - Ultralife Ltd

• Small UK based manufacturing business • High quality lifestyle supplements - all

natural food form active ingredients • Brand leader in Gyms & Health Clubs

market • Initiated move from tubs to sachet format

for convenience & price position • Opened Tesco, Waitrose, Superdrug,

Lloyds, Harrods, Selfridges • Conducted review to prepare strategy to

take business to next stage • £multi million retail sales

Case Study 3 - Natrol Inc

• Portfolio of quality health and wellness brands including Natrol®, MRI, Prolab®, Laci Le Beau®, Minus 10®, Shen Min®, NuHair®, Promensil® and Trinovin®.

• Distributed in US through more than 54,000 retailers & internationally in over 40 countries.

• Sourced & appointed UK & European country distributor partners.

• Devised & implemented market entry strategy and sales & marketing plan by country.

• $multi million retail sales

Summary

• Specialist sales, marketing & distribution organisation • High degree of focus & personal service, limited number of clients to

enable us to maximise the potential for your business • Proven approach fully prepares brands for business in the UK & Europe

ensuring that we can maximise the impact at launch and lay the foundations for the development of a long term profitable business

• Over 30 years experience of successfully developing business with UK’s leading multiple retailers. (Tesco, Sainsbury, Asda, Morrisons, Waitrose, Boots, Superdrug plus Health Food channel & UK/EU distributors)

• Blue Chip’ Sales & Marketing background in both food & non food with Unilever & Coty

• Working in close partnership with you to develop a successful, sustainable long term profitable business

• Professional service with track a record of success offering a practical hands on approach, focused on implementation

Why work with us......

Contact

Richard Bartlett

+44 (0) 2392 570367

+44 (0) 7905 663521

richard@thesandmp.com