Impact of

Studies show:

-Correlation between stock prices and Facebook ‘likes’ and Twitter followers; -Recruiters predominantly use LinkedIn, not Monsterboard-Journalists prefer Twitter to traditional press releases

Impact of social media cannot be denied

News making and gathering has changed

Individuals make news themselves

AND are developing new habits regarding news

They decide what news is themselves

The depth they want

The time they want it

The form they want in

With whom they share it

The channel they get it from

managing different social media channels and accounts (overview)

investment in time

Social media channels are very fragmentedcomplicated to direct visitors from one channel or network to the other

ChallengesCorporates

Yet... these companies

Keep increasing their social media budgets

Consider social media “important” or “very important” for achieving their biggest marketing goals

50% said their social media outreach is handled by a mix of in-house staff and agency staff

Study by Mashable and Effie Worldwide, the study surveyed marketers and ad agency executives. Source: mashable.com and PRDaily.com

(http://www.prdaily.eu/PRDailyEU/Articles/7981.aspx).

web-technology is no core competencyFace the same challenges as companies regarding social media’s fragmented landscape

How do we integrate?And thus set up a full fledged social media strategy?

Thus not able to fully capitalise on a very “hot” topic and attractive market

ChallengesPR agencies

Solution

Wisse Kommunikatie offers social media (news) release and newsroom platform

Integration of social media and PR

From the source all customers, bloggers, analysts turn to: corporate website

Single point of contact

Fully branded in the corporate look & feelProfit from existing image and reputation

Seamless integration in the corporate website

Leveraging existing social media channels

Easy to integrate, implement, and manage

IntegrationNewsroom & releases

IntegrationRelease

IntegrationNewsroom & release

IntegrationNewsroom & release

IntegrationNewsroom & release

Wisse Kommunikatie

serge.beckers@wisse-worldcom.nl

SergeBeckers

http://nl.linkedin.com/in/sergebeckers