International Innovation in Mobile - Panel

Harald Neidhardt, CMO Smaato Inc.

Kei Shimada, CEO Infinita Inc.

Alberto Benbunan, MD Mobile Dreams Factory

Corporate Sponsors

MobileInnovation

Harald Neidhardt Smaato Inc.

I can see the future

Alan Kay: Dynabook

1972

Mobile Device Innovation

20071993 2012 ?

7 billion people

4 billion mobiles

#1 challenge: Ad Fill Rates

Ad Fill Rates

25%

99 %

Ad Networks

Ad Optimizer

#2 challenge: Global Traffic

SmaatoSOMA

Profile Data in Mobile Social Communities

Branding in Local Mobile Social Communities

Webby Award 2009 for Aka-Aki

Copyright © 2009 Smaato Inc. All Rights Reserved Smaato® is a registered trademark of Smaato Inc. | The names of actual companies and products mentioned here may be the trademarks of their respective owners.

Thank You !

Harald NeidhardtCMO & Co-Founder

www.smaato.com

Smaato Inc.Redwood Shores, CA

US: +1 917 385 0099harald@smaato.com

HQ: Redwood Shores, CAR&D: Hamburg, Germany

Award winning technology: