Post on 29-Jan-2015
description
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Who Wins?
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So Far Not Apple
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They Will Figure It Out
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What’s New?
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iOS 6Main Yelp Highlights:
• Access snippets of Yelp reviews
• Access snippets of Yelp photos
• Add photos and Tips to a Yelp listing
• Call and map directions to a business’s front door
• Check-in to a business directly from Apple maps.
• Easier to link to the Yelp app directly
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What Powers Apple Maps?
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http://gspa21.ls.apple.com/html/attribution.html
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Everybody Thank David
@Matt_Siltaladavidmihm.com/blog/local-seo/apple-maps-ecosystem/
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Think…..
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Premium Services on Yelp
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Think…..
OPTIMIZATION
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What I Know That DOES Work
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And Why Not?
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http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html
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Opportunity!
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http://officialblog.yelp.com/2012/09/new-study-reinforces-the-value-of-yelp-for-businesses.html
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(and reviews in general)Why Are We Afraid of Yelp?
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Reputation Management
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Other Factors? • Check-Ins• Social Mentions• Shares• Tips
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• Customer Reviews Matter • Organic Optimization Factors In• Consistent NAP Factors In• Claiming Local Listings Factors In• Premium Yelp Listings Seems To Help• Social + Local - Social Does Factor In
Takeaways: