Post on 05-Jun-2018
SIMPLE MICRO
FUNNELS Tanner Larsson
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WHAT YOU’RE GOING TO SEE
OVERVIEW
NICHE SELECTION
FUNNEL COMPONENTS
FUNNEL CONSTRUCTION
TARGETED TRAFFIC
AUTOMATED MARKETING
ADVANCED TRICKS
MAIN FOCUS
Overview The Basics
SIMPLE MICRO FUNNELS
The focus of this training is to take you through the steps to create your own sustainable income producing micro funnel.
Many products show you bits and pieces of a system, but very seldom show you the whole thing.
That’s what I will be doing here…giving you the “complete picture” and taking you through it step-by-step.
This is high level training and due to the volume of material we will not be covering the nitty gritty “click here, then click there” type material.
The focus is on giving you the systems and formulas you need to grow.
Whats Working Now
Niche Selection How we do it
NICHE vs. MARKET
There is a difference.
Market – Broad/general category composed of thousands of niches. (Health and Fitness)
Niche* – Narrow focused sub category of a market. (Weight Loss)
*Note: this is where most marketers stop
Criteria for niche selection
NICHE-ING Down
For targeted and cost effective marketing, you must further define your niche.
Sub Niche – Specific segment of larger niche. (Weight loss for men)
Targeted Sub Niche – Tightly focused category within the larger sub niche. (Weight loss for dads)
Criteria for niche selection
GO DEEP, NOT WIDE Criteria for niche selection
• Health & Fitness
– Weight Loss
• Weight Loss For Diabetics
• Weight Loss For Women
• Weight Loss For Men
– Weight Loss For Dads
– Weight Loss For Men Over 60
– Weight Loss For Diabetic Men
Market
Niche
Sub Niche
Targeted Sub Niche
GO DEEP, NOT WIDE Criteria for niche selection
• Business & Money
– Internet Marketing
• Affiliate Marketing
• Copywriting
• Product Creation
– Info Product Creation
– Software Creation
– Wordpress Theme Creation
Market
Niche
Sub Niche
Targeted Sub Niche
NICHE RESEARCH
There’s a million ways to do niche research, and we don’t have time to get into all of them.
Instead I am going to give you 7 niche validation questions you should use to evaluate your niche ideas.
Is it one of the “Big 3” Markets? Is it a ‘one and done’ niche? Does it have long term potential? Is there acceptable traffic available for this niche? Are people spending money in this niche? Are competitors paying for advertising in this niche? Is there potential for selling Physical products?
Criteria for niche selection
Micro Funnel Components How it works
What Rich Schefren Said What made this funnel come together
“You don’t have a business until you
can PAY for customers!”
“The ability to grow a business and produce
income comes down to being able to use paid
traffic at breakeven or better.”
“Without continuity your business will stagnate.”
MICRO FUNNEL OBJECTIVES
1. Be a self contained income producing system.
2. Operate successfully without the need for affiliates.
3. Be quickly adaptable to market change.
4. Provide list building, advertising cost subsidizing, and long term cashflow all in one.
5. Be adaptable to any niche market.
6. Be rapidly implementable.
What its designed to do
Simple Micro Funnel Basic Flow The basic components and flow
Traffic List Build One Time
Offer
OTO - Trial
Tripwire
TY Page • Squeeze Page • Lead Magnet • TY Page
• Sales Letter • Product
• OTO Letter • Product • OTO Trial Letter
• Tripwire TY Page
• Tripwire+OTO TY Page
Simple Micro Funnel Basic Flow – Option #2 The basic components and flow
Traffic
Exit Offer List Build
One Time Offer
OTO - Trial
Tripwire
TY Page
• We Use ExitPOP http://TanMan.us/POP
Micro Funnel Construction How to build it
BUILD FROM THE MIDDLE OUT Ensuring everything flows together right
Traffic List Build One Time
Offer
OTO - Trial
Tripwire
TY Page #2. Then work your
way towards the front.
#1. Start Here
One Time Offer: Micro Continuity
How to build it
MICRO-CONTINUITY
Micro Continuity = “forget about it” memberships. Very small weekly or monthly payments.
Most effective price points are $4.95, $6.95 and $9.95.
Micro Continuity benefits:
It is an easy sell/high conversions. Low expectations/easy to provide value Impulse purchase price points. Buy and forget price points Volume of customers makes up for low price
The what and the why
MICRO CONTINUITY
Recurring revenue asset (most businesses do not have this)
Provides baseline monthly cash flow Stable income Allows for leveraged growth.
Don’t overcomplicate your continuity programs.
Real niche markets are not the same as the IM world You don’t have to give away the farm. Just provide true value for a fair price and package it up
in a nice offer.
The what and the why
MICRO CONTINUITY
Continuity at any price point is a hard sell on the front end.
By positioning the continuity program as the “One Time Offer” behind the sale of a regular priced product, you will immediately increase the conversion of your micro continuity program by a factor of 10x (at least)
Additional Conversion Boosters:
Equal or Lesser Pricing Simple Bonus Stack Pricing Tiers $1 trial downsell
Lets make it convert
Micro Continuity Where it sits in the funnel
Traffic List Build One Time
Offer
OTO - Trial
Tripwire
TY Page
Micro Continuity
MICRO-CONTINUITY PROGRAM
Easiest & most profitable method is to create a paid newsletter.
All you need is a sales letter and the first piece of content you will deliver and you are ready to go live.
Micro Continuity Newsletter Basics:
Typically set up as autoresponder membership. Sequential Drip Fed Content at predetermined rate. After payment the customer joins and email list with
triggers the autoresponder to start sending out the ‘newsletter’.
Digital product with no hard costs.
How to build one
MICRO-CONTINUITY NEWSLETTER
Newsletter Format:
1 newsletter delivered via email every 30 days. Give it a niche related name 4 to 5 niche specific articles per newsletter. 500 to 750 words each. 2 to 3 pictures with each article. Create two column newsletter template using Word,
deliver as PDF.
Newsletter should be focused around “biggest desire” of market.
As your business grows, this digital newsletter can easily be converted into a premium priced physical newsletter.
How to build one
MICRO-CONTINUITY NEWSLETTER
Armed Citizen 2nd amendment newsletter style membership. Weekly content delivered by email (getresponse) Content breakdown
1 newsletter, 1 training tip video, 1 expert interview, 1 “month in review” email (curated content)
$4.95 per month (currently worth $5k per month) Default OTO with $1 30 trial downsell.
Example
MICRO CONTINUITY ONE TIME OFFER
Ugly power point sales video works best.
Keep it short: 3 to 5 minutes Simple OTO Sales Copy
Basic tie-in intro Headline announcing newsletter Sub headline with secondary benefit Describe newsletter, use 5 to 7 bullet points Bonus stack (optional) Low price justification Risk reversal Call To action
How to sell it.
MICRO CONTINUITY OTO - DOWNSELL
This is a second chance offer for those that did not buy the main OTO offer.
Best presented as a short written sales letter. Simple Downsell Sales Copy
“Wait! Before you go…” headline Introduce and justify $1 trial offer Quickly recap the benefits of the newsletter Additional Bonus stack (optional) Guarantee reminder Call To action
How to sell it.
Tripwire: Micro Product
How to build it
TRIPWIRE – MICRO PRODUCT
Tripwire = First and best foot forward to convert a visitor into a customer and get them into your sales funnel.
The easiest way to do this is with a micro product.
Micro product basics:
Can be physical or digital. (gizmo or information) Ideally price point should be sub $10 and with free shipping if
physical. If information, it should be short, valuable and leave them
with the desire for more. If possible tie product in with your micro continuity program
Most effective price points are $2.95, $7 and $9.95.
The what and the why
TRIPWIRE – MICRO PRODUCT
The focus of the Tripwire IS NOT profit.
The focus is on converting as many people into paid customers (at whatever pricepoint) as possible to get them into your funnel.
This is also where the initial relationship is built and where
you first breach the trust barrier to set the stage for your micro continuity program.
Any money made from the Tripwire should be used to pay for advertising costs. If you are making a profit on the trip wire…start spending more money advertising…GROW.
This is important
TRIPWIRE – MICRO PRODUCT
Sales video or salesletter can be used to sell it.
Ugly power point sales video works best. Keep it short: 3 to 5 minutes
Simple Sales Copy Structure
Basic “ATTENTION…” pre head line Headline with main benefit of product Sub headline with secondary benefit Introduce product with short story, use 7 to 15 ‘emotional trigger’ bullet points Price reveal Risk reversal Call To action
How To Sell It
List Building How to do it
LIST BUILDING
All traffic is sent first to a squeeze page to capture their email address before letting them progress into the funnel.
Reasons for this
It’s easier to get opt-ins than sales. A lead that jumps through multiple hoops is more
qualified and more likely to buy. Gets them to say yes before ever selling them
something. Gives you the ability for automated follow up marketing
The how and the Why
LIST BUILDING
3 parts to the list building component:
Lead Magnet Squeeze Page Lead Magnet Access Page
All list building components are created so that they fit in
with the flow and marketing message of both the tripwire and the micro continuity newsletter.
The how and the Why
List Building Basic Flow The basic components and flow
Traffic Squeeze
Page
One Time Offer
OTO - Trial
LM Access Page
Tripwire Delayed Link
List Building
List Build: Lead Magnet
How to build it
LIST BUILDING
Lead Magnet = A free item that is given away in exchange for a prospects email address.
Key Points to Killer Lead Magnets:
Needs to provide a specific solution to a specific market Promise 1 thing or solve one thing (not a bunch) Speak to a known desired end result (tied to rest of funnel) Can be consumed in less than 5 minutes Should be valuable, but leave them wanting more The best format is video (use same voice and structure as your
tripwire VSL)
The how and the Why
List Build: Squeeze Page
How to build it
LIST BUILDING
Squeeze Page = landing page where you offer them the lead magnet in exchange for prospects email address.
Key Points to squeeze page construction:
Keep it simple 30 second or less Autoplay video talking about lead magnet
benefits. (continually reference “the next video” in script)
Simple headline based text squeeze page promising the “1 thing that the lead magnet delivers”
Single Opt-In List Collect Email address Only Redirect them to the Lead Magnet Access Page.
The how and the Why
BASIC SQUEEZE PAGE EXAMPLE
List Build: Lead Magnet Access Page
How to build it
LEAD MAGNET ACCESS PAGE
This is the page where the subscriber is redirected to after they enter their email address in the squeeze page.
Page Elements:
Headline with name of Lead Magnet Embedded Lead Magnet video (can use youtube, vimeo, or
evp/s) Time Delay Link To Tripwire sales video
Place below video
Set to display 3/4th the way through video.
Use Simple link text
“Click here to continue…”
“Click here for video/part 2”
How To Build It
Complete Funnel Example Lets make it click
MICRO FUNNEL EXAMPLE
Gun Funnel Components:
Micro Continuity: Armed Citizen Newsletter Video OTO sales letter
Tripwire: Defensive Edge Video Product Video sales letter
Lead Magnet: Concealed Carry Trap Embedded video 4.5 minutes long
Squeeze Page: 5 Pitfalls Of Concealed Carry Text Squeeze page
Gun Niche
LIST BUILDING EXAMPLE Seeing how it fits together
Traffic Squeeze
Page
One Time Offer
OTO - Trial
LM Access Page
Tripwire Delayed Link
5 Pitfalls Of Concealed Carry
Concealed Carry Trap Video
Defensive Edge Video Product
Armed Citizen Newsletter
Targeted Traffic How to build it
THE KEY TO PROFITABLE TRAFFIC
Zeroing in on your target audience!
Generic Traffic is useless You must market to ONLY your target audience
Must have data:
Age Gender Education Kids or no kids? Income
Without this data, you will never generate profitable traffic.
Understanding the Pieces
TARGETTED TRAFFIC
Our main traffic source for these funnels is going to come from Paid Facebook Ads.
Facebook advertising is fastest way to get massive amounts of targeted traffic.
Also is insanely profitable if you do it right
We also will be using retargeting for additional traffic (cover that later)
Understanding the Pieces
Targeted Traffic: Facebook Paid Ads
How to build it
FACEBOOK PAID ADS
The focus of paid ads is on ROI, not cheap clicks
3 Main Types Of Facebook Ads
Newsfeed Ads Right side ads Boosted Posts (only if you have a fan page)
All Facebook ads send traffic to the main squeeze page. (Nowhere else)
Use Facebook Conversion Tracking to Track “Leads”.
The basics
FACEBOOK PAID AD SET UP
Start all ad testing with a newsfeed ad (not right side)
Test out right side ad only after you have stats in from newsfeed ad.
Only add 1 “interest” or custom audience per Ad
Unless total audience size is less than 5,000
Create a new “Campaign” for each Ad. (no doubling up)
Use simple naming convention to stay organized Name the campaign: “Funnel name” – “Precise Interest”
Ex: Gun Funnel – Smith & Wesson
Name the Ad: “Campaign Name – “Ad Type”
Ex: Gun Funnel – Smith & Wesson – Newsfeed
The basics
FACEBOOK NEWSFEED ADS
Newsfeed Ad Set Up:
Use Power Editor Choose: “Website Conversions” and enter url Create Conversion Tracking pixel for “Leads” Choose Photo post and upload with teaser text CTA For display choose “newsfeed only” (is your page
responsive to mobile?) Only select 1 interests or target audiences per ad Only 1 ad per campaign Use CPC (can test CPM when you have a winning
campaign) Test with 100 – 300 clicks
The basics
FACEBOOK AD EXAMPLE Gun Example
FACEBOOK RIGHT SIDE ADS
Only use right side ads after you’ve got data from a newsfeed ad. Right side Ad Set Up:
Choose: “Website Conversions” and enter url Create Conversion Tracking pixel for “Leads” Turn off Newsfeed, Right Side Ad Only (No Sponsored Story) Teaser Short Copy With Catchy Headline Eye Catching – Niche Specific Image Only select 1 interests or target audiences per ad Only 1 ad per campaign Use CPC (can test CPM when you have a winning campaign) Test with 100 – 300 clicks
The basics
FACEBOOK CONVERSION TRACKING Where to put the pixel code
Ad Squeeze
Page
One Time Offer
OTO - Trial
LM Access Page
Tripwire Delayed Link
Facebook Conversion Tracking Pixel Code Goes Here.
HONEY POT TARGETTING
For your first ad, we want to go after the low hanging fruit.
People most likely to convert You do this by creating a custom audience of the most
tightly targeted and passionate people in you market that are on Facebook.
Use a UID scraper and go scrape the following:
Product specific fan pages in your niche Hyper active niche groups Niche experts Fan pages and groups
Don’t get generic here. Go after only those tightly related
to your niche.
Stacking the deck in your favor for your first ad.
HONEY POT TARGETTING
Take that list of UIDs and upload it as a custom Audience. When you create your Ads, select the “Custom Audience”
as who you want your ad to be shown to, instead of a precise interest.
Doing this will give you:
Better message to market match Higher quality traffic Increased Opt-in Conversions Increased Tripwire sales Increased Newsletter sign ups.
Stacking the deck in your favor for your first ad.
Targeted Traffic: Secondary Traffic Sources
How to build it
ADDITIONAL TRAFFIC SOURCES
Once you have your initial FB paid ads dialed in and converting profitably, you can look at developing additional traffic sources.
Secondary traffic sources:
Facebook Fan Pages Direct Media Buying Google Adwords Bing PPC Youtube
All traffic sources still send visitors to the squeeze page
and through the entire funnel.
More traffic is more better
Must Be Tracked Individually!
Automated Marketing How to build it
AUTOMATIC MARKETING
Micro Funnels are designed to be self supporting and leave you free to focus on growth.
This is done in two ways:
Automatic Email Marketing via autoresponder Multiple retargeting campaigns via Perfect Audience
Setting things up as I’m about to show you will give you a nice “cushion” in terms of conversions and income.
No matter how good/bad your funnel is. You will convert more visitors into prospects, more prospects into
customers and make a whole lot more money than you would without. …it’s kind of like magic.
The how and the why
Automated Marketing: Email Marketing
How to build it
AUTOMATIC EMAIL MARKETING
All email marketing is handled by the autoresponder with prewritten and pre scheduled emails.
We only use broadcast emails now to launch a new product or to promote a t-shirt.
All of email marketing is done with single opt-in lists and
you do not need to collect their “name”.
The how and the why
EMAIL LIST STRUCTURE
You only need 3 email lists to operate your micro funnel.
Prospect List Everyone who opts-in to your squeeze page is added to this
list.
Main Customer List Everyone who buys your tripwire product is added to this list.
Newsletter Customer List Everyone who purchases your micro continuity newsletter is
added to this list.
Overview
PROSPECT LIST
When a visitor opts-in to your squeeze page, they are added to the prospect list.
The main focus of the prospect list is to convert prospects into customers by getting them to buy your tripwire.
Autoresponder Sequence:
Day 0 – LM Access Link Day 1 – Tripwire promo using
main offer hook Day 2 – Tripwire promo using
secondary benefit
Day 3 – Tripwire promo using “what people are saying” angle.
Day 4 – Tripwire promo with add on time limited bonus.
Day 6 and 8 – Value Content Day 10, 12,14 – Affiliate offer
promo Day 17, 18,19, 20 – Tripwire
promos using specific bullet points for email topics.
Day 22 and beyond – Affiliate offers or new product promos.
How It Works
MAIN CUSTOMER LIST
When a prospect purchases the tripwire, they are added to the customer list.
When customers are added to this list, they are automatically removed from the prospect list.
Autoresponder Sequence:
Day 0 – Welcome Email Day 2,4 – Value Content
emails Day 6 – Customer Service
follow up Day 8 – Newsletter promo
using “what people are saying” angle.
Day 9 – Newsletter promo with add on time limited bonus.
Day 10 – Newsletter promo Last chance
Day 12, 14 – Value Content emails
Day 17, 18,19, – Affiliate or new product 3 day promo Day 20 and beyond – Affiliate offers or new product promos mixed with value.
How It Works
NEWSLETTER CUSTOMER LIST
When a customer purchases the OTO, they are added to the Newsletter list.
This is the automated engine for sending out all your monthly newsletters.
Autoresponder Sequence:
Day 0 – Welcome Email with first newsletter access. Day 7 – Newsletter 2 Day 14 – Newsletter 3 Day 21 – Newsletter 4 …
How It Works
LIST STRUCTURE Visual representation
Main Customer
List
Newsletter Customer
List Prospect List
Tripwire Purchase
Newsletter Purchase
Primary Autoresponder
Sequence
Primary Tripwire Promo
Sequence
Automatically removed from “prospect” list and added to “customer” list
Newsletter Delivery
Sequence
AUTORESPONDER MARKETING
Past the 30 day mark space the value emails out every 2 days, but 3 day promo sequences are always 1 day apart.
Setting up your sequence is just the start
Most email sequences are not winners right out of the gate.
You need to track open rates, clicks, sales, and conversions.
Then based on that data you start tweaking and improving your sequence.
You also should test moving promotions around to see where they make you the most money.
Overview
Automated Marketing: Retargeting
How to build it
UNDERSTANDING RETARGETING
Retargeting is a cookie-based technology that uses simple a Javascript code to anonymously ‘follow’ your audience all over the web.
Increasing Conversions with Re-marketing
Retargeting Services We Use:
PerfectAudience.com Facebook Right side retargeting
Facebook Newsfeed retargeting
Web Retargeting
RETARGETING
Aside from tracking, retargeting will have the most dramatic impact on your funnel of anything you do.
To boost your micro funnels results you will have several
different retargeting campaigns running at the same time.
Retargeting will be used to improve your micro funnel in these 4 ways:
Converting more visitors into prospects Converting more prospects into tripwire sales Converting more customers into Micro Continuity
Customers Market Complementary Products
The basics
RETARGETING SET UP
Two things you have to set up to use retargeting correctly.
Retargeting Campaigns Retargeting Lists
Always set up your “retargeting lists” before you do any campaign work.
Understanding the difference:
Think of campaigns like an “AD”. Think of lists like a “custom audience”
How we use it
RETARGETING LIST SET UP
Once set up Retargeting lists can be used one of 3 ways: Types of
Targeted Ignored Excluded
Each retargeting campaign can use any number of or combination of retargeting lists.
We need to create 5 different Retargeting lists for our
funnel.
How we use it
5 RETARGETING LISTS
1. All Visitors – everyone who visits the squeeze page.
2. Prospects – everyone who Opts-in to get the Lead Magnet.
3. Tripwire Visitors – everyone who visits the tripwire sales page.
4. Tripwire Customers – everyone who purchases the tripwire.
5. Newsletter Customers – everyone who purchases the newsletter continuity program.
How we use it
Retargeting Lists The basic components and flow
Traffic Squeeze
Page
One Time Offer
OTO - Trial
Freebie Page
Tripwire Delayed Link
Retargeting List 1 All Visitors
Retargeting List 2 Prospects
Retargeting List 3 Tripwire Visitors
Retargeting List 4 Tripwire Customers
Newsletter
TY Page Retargeting List 5
Newsletter Customers
RETARGETING CAMPAIGN SET UP
To set up campaigns for our micro funnel, you need to understand the difference between these 2 things:
Promotions – these are the goals we want to achieve Campaigns – these are the engines that run the
promotions.
3 main Promotions:
Increased Opt-ins Increased Tripwire Sales Increased Newsletter Sales
Each of these promotions will have from 1 to 3 campaigns
running.
How we use it
RETARGETING CAMPAIGN SET UP
3 Types of Campaigns:
(1) Facebook Retargeting (2) Newsfeed Retargeting (3) Web Retargeting
Eventually you want all 3 types campaigns running for each Promotion.
But at the start, just set up one “Facebook retargeting” campaign for each Promotion.
Set each campaign to retarget people on the lists for 30 days.
How we use it
Retargeting Campaigns & Promotions The basic components and flow
Traffic Squeeze
Page
One Time Offer
OTO - Trial
Freebie Page
Tripwire Delayed Link
Retargeting List 1 All Visitors
Retargeting List 2 Prospects
Retargeting List 3 Tripwire Visitors
Retargeting List 4 Tripwire Customers
Newsletter
TY Page Retargeting List 5
Newsletter Customers
Retargeting Campaign 1 Increased Opt-ins
Retargeting Campaign 2 Increased Tripwire Sales
Retargeting Campaign 3 Increased Newsletter Sales
RETARGETING CAMPAIGN SET UP
Use the retargeting Lists to ensure only certain people see certain campaigns.
You can attach as many retargeting lists as you want to each campaign.
But for our needs we only need to attach 2 retargeting lists to each campaign.
You would use these same 2 lists for each of the different campaign types you create for the promotion.
How we use it
RETARGETING CAMPAIGN SET UP
Example Broken Down By Promotion:
PROMOTION: Increased Opt-ins CAMPAIGN: Facebook Retargeting
RETARGETING LIST 1: “Target” All Visitors
RETARGETING LIST 2: “Exclude” Prospects
PROMOTION: Increased Tripwire Sales CAMPAIGN: Facebook Retargeting
RETARGETING LIST 3: “Target” Tripwire Visitors
RETARGETING LIST 4: “Exclude” Tripwire Customers
PROMOTION: Increased Newsletter Sales CAMPAIGN: Facebook Retargeting
RETARGETING LIST 4: “Target” Tripwire Customers
RETARGETING LIST 4: “Exclude” Newsletter Customers
1 campaign per promotion example
RETARGETING CAMPAIGN SET UP
Example all 3 campaign for 1 promotion:
PROMOTION: Increased Opt-ins CAMPAIGN: Facebook Retargeting
RETARGETING LIST 1: “Target” All Visitors
RETARGETING LIST 2: “Exclude” Prospects
CAMPAIGN: Newsfeed Retargeting
RETARGETING LIST 1: “Target” All Visitors
RETARGETING LIST 2: “Exclude” Prospects
CAMPAIGN: Web Retargeting
RETARGETING LIST 1: “Target” All Visitors
RETARGETING LIST 2: “Exclude” Prospects
Maxed 0ut promotion example
TRACKING How we do it
TRACKING
You absolutely MUST use tracking in your business.
At a minimum you should be tracking:
Clicks Opt-in conversion Sales conversions (tripwire, OTO, downsell, etc.)
Not everything can always be tracked, but what can be,
should be.
Ideally you want to be able to track customer value from day 1, through the end of the funnel.
The Basics
TRACKING FORMULA
Do not start sending traffic through your Micro Funnel until you get tracking set up.
For all tracking we use Ad Trackz Gold
http://TanMan.us/Tracking We use it to track all of our traffic sources It also handles our split testing It tracks conversion rates and sales through an entire
funnel. Including OTO’s and additional products.
How to track
TRACKING FORMULA
Before you create any tracking links you need to get all your conversion and lead tracking code set up first.
Create conversion tracking pixels and add to the thank
you pages for each of the following:
Opt-in Conversions Tripwire Conversions (assign $ value) Newsletter Conversions (assign $ value) Create new pixel for each new product you roll out in
the funnel.
Getting this set up in the beginning will allow you to see full stats through your entire funnel from each traffic source as it comes in.
.
How to track
TRACKING FORMULA
Every single method of traffic needs to have it’s own unique tracking link or sub ID created for it.
Create a separate tracking link for each of the following:
Facebook Ads (Each ad gets its own link) Retargeting Ads (each ad within each campaign gets its own
link) Banner Ads (Each ad gets its own link) Autoresponder emails (each email gets it’s own link) Broadcast emails (each email gets it’s own link) Fan Page List building posts (each post gets it’s own link)
Start your marketing and watch the data roll in
How to track
Advanced Tricks How to build it
EMAIL RETARGETING
You can use retargeting code in your autoresponder emails as well.
Best way to use this is for promoting:
Product Launches Affiliate Promotions Teespring shirts Physical product promotions
Doing this will increase your results dramatically on any promotion you run.
How we use it
TRAFFIC ARBITRAGE
Retargeted traffic is the cheapest and most targeted traffic you can find anywhere.
The more people you have tagged with retargeting code…the more people you can market to!
Here’s how to get TONS of people tagged with your code for cheap:
Create a piece of viral niche content on your website. Put retargeting code on the page. Make a post on your facebook fan page promoting the content. “Boost the post” or run a “post engagement” ad to drive traffic to
the post. Everyone who clicks on the link in the post, is now on your
retargeting list.
How turn cheap traffic into even cheaper traffic
LEVERAGING AMAZON
Find popular physical products in your niche that you can promote with amazon (or another affiliate program)
Plug several different products into your autoresponder
Wait for the data to start coming in.
Use your reporting data to see whats selling. Look for product opportunities that you can either buy
and resell or private label and resell for a bigger profit.
The amazon commissions will not make you rich, but using the data they give you to locate hot selling, non brand specific products…could easily add 6-figures to your income.
Offset marketing costs and get research data at the same time
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