SIMPLE MICRO FUNNELS - Amazon Simple Storage Service · 7 8 what you’re going to see ... funnel...

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SIMPLE MICRO FUNNELS Tanner Larsson

Transcript of SIMPLE MICRO FUNNELS - Amazon Simple Storage Service · 7 8 what you’re going to see ... funnel...

Page 1: SIMPLE MICRO FUNNELS - Amazon Simple Storage Service · 7 8 what you’re going to see ... funnel components funnel construction targeted traffic automated marketing advanced tricks

SIMPLE MICRO

FUNNELS Tanner Larsson

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WHAT YOU’RE GOING TO SEE

OVERVIEW

NICHE SELECTION

FUNNEL COMPONENTS

FUNNEL CONSTRUCTION

TARGETED TRAFFIC

AUTOMATED MARKETING

ADVANCED TRICKS

MAIN FOCUS

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Overview The Basics

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SIMPLE MICRO FUNNELS

The focus of this training is to take you through the steps to create your own sustainable income producing micro funnel.

Many products show you bits and pieces of a system, but very seldom show you the whole thing.

That’s what I will be doing here…giving you the “complete picture” and taking you through it step-by-step.

This is high level training and due to the volume of material we will not be covering the nitty gritty “click here, then click there” type material.

The focus is on giving you the systems and formulas you need to grow.

Whats Working Now

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Niche Selection How we do it

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NICHE vs. MARKET

There is a difference.

Market – Broad/general category composed of thousands of niches. (Health and Fitness)

Niche* – Narrow focused sub category of a market. (Weight Loss)

*Note: this is where most marketers stop

Criteria for niche selection

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NICHE-ING Down

For targeted and cost effective marketing, you must further define your niche.

Sub Niche – Specific segment of larger niche. (Weight loss for men)

Targeted Sub Niche – Tightly focused category within the larger sub niche. (Weight loss for dads)

Criteria for niche selection

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GO DEEP, NOT WIDE Criteria for niche selection

• Health & Fitness

– Weight Loss

• Weight Loss For Diabetics

• Weight Loss For Women

• Weight Loss For Men

– Weight Loss For Dads

– Weight Loss For Men Over 60

– Weight Loss For Diabetic Men

Market

Niche

Sub Niche

Targeted Sub Niche

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GO DEEP, NOT WIDE Criteria for niche selection

• Business & Money

– Internet Marketing

• Affiliate Marketing

• Copywriting

• Product Creation

– Info Product Creation

– Software Creation

– Wordpress Theme Creation

Market

Niche

Sub Niche

Targeted Sub Niche

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NICHE RESEARCH

There’s a million ways to do niche research, and we don’t have time to get into all of them.

Instead I am going to give you 7 niche validation questions you should use to evaluate your niche ideas.

Is it one of the “Big 3” Markets? Is it a ‘one and done’ niche? Does it have long term potential? Is there acceptable traffic available for this niche? Are people spending money in this niche? Are competitors paying for advertising in this niche? Is there potential for selling Physical products?

Criteria for niche selection

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Micro Funnel Components How it works

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What Rich Schefren Said What made this funnel come together

“You don’t have a business until you

can PAY for customers!”

“The ability to grow a business and produce

income comes down to being able to use paid

traffic at breakeven or better.”

“Without continuity your business will stagnate.”

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MICRO FUNNEL OBJECTIVES

1. Be a self contained income producing system.

2. Operate successfully without the need for affiliates.

3. Be quickly adaptable to market change.

4. Provide list building, advertising cost subsidizing, and long term cashflow all in one.

5. Be adaptable to any niche market.

6. Be rapidly implementable.

What its designed to do

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Simple Micro Funnel Basic Flow The basic components and flow

Traffic List Build One Time

Offer

OTO - Trial

Tripwire

TY Page • Squeeze Page • Lead Magnet • TY Page

• Sales Letter • Product

• OTO Letter • Product • OTO Trial Letter

• Tripwire TY Page

• Tripwire+OTO TY Page

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Simple Micro Funnel Basic Flow – Option #2 The basic components and flow

Traffic

Exit Offer List Build

One Time Offer

OTO - Trial

Tripwire

TY Page

• We Use ExitPOP http://TanMan.us/POP

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Micro Funnel Construction How to build it

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BUILD FROM THE MIDDLE OUT Ensuring everything flows together right

Traffic List Build One Time

Offer

OTO - Trial

Tripwire

TY Page #2. Then work your

way towards the front.

#1. Start Here

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One Time Offer: Micro Continuity

How to build it

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MICRO-CONTINUITY

Micro Continuity = “forget about it” memberships. Very small weekly or monthly payments.

Most effective price points are $4.95, $6.95 and $9.95.

Micro Continuity benefits:

It is an easy sell/high conversions. Low expectations/easy to provide value Impulse purchase price points. Buy and forget price points Volume of customers makes up for low price

The what and the why

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MICRO CONTINUITY

Recurring revenue asset (most businesses do not have this)

Provides baseline monthly cash flow Stable income Allows for leveraged growth.

Don’t overcomplicate your continuity programs.

Real niche markets are not the same as the IM world You don’t have to give away the farm. Just provide true value for a fair price and package it up

in a nice offer.

The what and the why

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MICRO CONTINUITY

Continuity at any price point is a hard sell on the front end.

By positioning the continuity program as the “One Time Offer” behind the sale of a regular priced product, you will immediately increase the conversion of your micro continuity program by a factor of 10x (at least)

Additional Conversion Boosters:

Equal or Lesser Pricing Simple Bonus Stack Pricing Tiers $1 trial downsell

Lets make it convert

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Micro Continuity Where it sits in the funnel

Traffic List Build One Time

Offer

OTO - Trial

Tripwire

TY Page

Micro Continuity

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MICRO-CONTINUITY PROGRAM

Easiest & most profitable method is to create a paid newsletter.

All you need is a sales letter and the first piece of content you will deliver and you are ready to go live.

Micro Continuity Newsletter Basics:

Typically set up as autoresponder membership. Sequential Drip Fed Content at predetermined rate. After payment the customer joins and email list with

triggers the autoresponder to start sending out the ‘newsletter’.

Digital product with no hard costs.

How to build one

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MICRO-CONTINUITY NEWSLETTER

Newsletter Format:

1 newsletter delivered via email every 30 days. Give it a niche related name 4 to 5 niche specific articles per newsletter. 500 to 750 words each. 2 to 3 pictures with each article. Create two column newsletter template using Word,

deliver as PDF.

Newsletter should be focused around “biggest desire” of market.

As your business grows, this digital newsletter can easily be converted into a premium priced physical newsletter.

How to build one

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MICRO-CONTINUITY NEWSLETTER

Armed Citizen 2nd amendment newsletter style membership. Weekly content delivered by email (getresponse) Content breakdown

1 newsletter, 1 training tip video, 1 expert interview, 1 “month in review” email (curated content)

$4.95 per month (currently worth $5k per month) Default OTO with $1 30 trial downsell.

Example

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MICRO CONTINUITY ONE TIME OFFER

Ugly power point sales video works best.

Keep it short: 3 to 5 minutes Simple OTO Sales Copy

Basic tie-in intro Headline announcing newsletter Sub headline with secondary benefit Describe newsletter, use 5 to 7 bullet points Bonus stack (optional) Low price justification Risk reversal Call To action

How to sell it.

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MICRO CONTINUITY OTO - DOWNSELL

This is a second chance offer for those that did not buy the main OTO offer.

Best presented as a short written sales letter. Simple Downsell Sales Copy

“Wait! Before you go…” headline Introduce and justify $1 trial offer Quickly recap the benefits of the newsletter Additional Bonus stack (optional) Guarantee reminder Call To action

How to sell it.

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Tripwire: Micro Product

How to build it

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TRIPWIRE – MICRO PRODUCT

Tripwire = First and best foot forward to convert a visitor into a customer and get them into your sales funnel.

The easiest way to do this is with a micro product.

Micro product basics:

Can be physical or digital. (gizmo or information) Ideally price point should be sub $10 and with free shipping if

physical. If information, it should be short, valuable and leave them

with the desire for more. If possible tie product in with your micro continuity program

Most effective price points are $2.95, $7 and $9.95.

The what and the why

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TRIPWIRE – MICRO PRODUCT

The focus of the Tripwire IS NOT profit.

The focus is on converting as many people into paid customers (at whatever pricepoint) as possible to get them into your funnel.

This is also where the initial relationship is built and where

you first breach the trust barrier to set the stage for your micro continuity program.

Any money made from the Tripwire should be used to pay for advertising costs. If you are making a profit on the trip wire…start spending more money advertising…GROW.

This is important

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TRIPWIRE – MICRO PRODUCT

Sales video or salesletter can be used to sell it.

Ugly power point sales video works best. Keep it short: 3 to 5 minutes

Simple Sales Copy Structure

Basic “ATTENTION…” pre head line Headline with main benefit of product Sub headline with secondary benefit Introduce product with short story, use 7 to 15 ‘emotional trigger’ bullet points Price reveal Risk reversal Call To action

How To Sell It

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List Building How to do it

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LIST BUILDING

All traffic is sent first to a squeeze page to capture their email address before letting them progress into the funnel.

Reasons for this

It’s easier to get opt-ins than sales. A lead that jumps through multiple hoops is more

qualified and more likely to buy. Gets them to say yes before ever selling them

something. Gives you the ability for automated follow up marketing

The how and the Why

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LIST BUILDING

3 parts to the list building component:

Lead Magnet Squeeze Page Lead Magnet Access Page

All list building components are created so that they fit in

with the flow and marketing message of both the tripwire and the micro continuity newsletter.

The how and the Why

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List Building Basic Flow The basic components and flow

Traffic Squeeze

Page

One Time Offer

OTO - Trial

LM Access Page

Tripwire Delayed Link

List Building

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List Build: Lead Magnet

How to build it

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LIST BUILDING

Lead Magnet = A free item that is given away in exchange for a prospects email address.

Key Points to Killer Lead Magnets:

Needs to provide a specific solution to a specific market Promise 1 thing or solve one thing (not a bunch) Speak to a known desired end result (tied to rest of funnel) Can be consumed in less than 5 minutes Should be valuable, but leave them wanting more The best format is video (use same voice and structure as your

tripwire VSL)

The how and the Why

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List Build: Squeeze Page

How to build it

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LIST BUILDING

Squeeze Page = landing page where you offer them the lead magnet in exchange for prospects email address.

Key Points to squeeze page construction:

Keep it simple 30 second or less Autoplay video talking about lead magnet

benefits. (continually reference “the next video” in script)

Simple headline based text squeeze page promising the “1 thing that the lead magnet delivers”

Single Opt-In List Collect Email address Only Redirect them to the Lead Magnet Access Page.

The how and the Why

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BASIC SQUEEZE PAGE EXAMPLE

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List Build: Lead Magnet Access Page

How to build it

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LEAD MAGNET ACCESS PAGE

This is the page where the subscriber is redirected to after they enter their email address in the squeeze page.

Page Elements:

Headline with name of Lead Magnet Embedded Lead Magnet video (can use youtube, vimeo, or

evp/s) Time Delay Link To Tripwire sales video

Place below video

Set to display 3/4th the way through video.

Use Simple link text

“Click here to continue…”

“Click here for video/part 2”

How To Build It

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Complete Funnel Example Lets make it click

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MICRO FUNNEL EXAMPLE

Gun Funnel Components:

Micro Continuity: Armed Citizen Newsletter Video OTO sales letter

Tripwire: Defensive Edge Video Product Video sales letter

Lead Magnet: Concealed Carry Trap Embedded video 4.5 minutes long

Squeeze Page: 5 Pitfalls Of Concealed Carry Text Squeeze page

Gun Niche

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LIST BUILDING EXAMPLE Seeing how it fits together

Traffic Squeeze

Page

One Time Offer

OTO - Trial

LM Access Page

Tripwire Delayed Link

5 Pitfalls Of Concealed Carry

Concealed Carry Trap Video

Defensive Edge Video Product

Armed Citizen Newsletter

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Targeted Traffic How to build it

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THE KEY TO PROFITABLE TRAFFIC

Zeroing in on your target audience!

Generic Traffic is useless You must market to ONLY your target audience

Must have data:

Age Gender Education Kids or no kids? Income

Without this data, you will never generate profitable traffic.

Understanding the Pieces

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TARGETTED TRAFFIC

Our main traffic source for these funnels is going to come from Paid Facebook Ads.

Facebook advertising is fastest way to get massive amounts of targeted traffic.

Also is insanely profitable if you do it right

We also will be using retargeting for additional traffic (cover that later)

Understanding the Pieces

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Targeted Traffic: Facebook Paid Ads

How to build it

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FACEBOOK PAID ADS

The focus of paid ads is on ROI, not cheap clicks

3 Main Types Of Facebook Ads

Newsfeed Ads Right side ads Boosted Posts (only if you have a fan page)

All Facebook ads send traffic to the main squeeze page. (Nowhere else)

Use Facebook Conversion Tracking to Track “Leads”.

The basics

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FACEBOOK PAID AD SET UP

Start all ad testing with a newsfeed ad (not right side)

Test out right side ad only after you have stats in from newsfeed ad.

Only add 1 “interest” or custom audience per Ad

Unless total audience size is less than 5,000

Create a new “Campaign” for each Ad. (no doubling up)

Use simple naming convention to stay organized Name the campaign: “Funnel name” – “Precise Interest”

Ex: Gun Funnel – Smith & Wesson

Name the Ad: “Campaign Name – “Ad Type”

Ex: Gun Funnel – Smith & Wesson – Newsfeed

The basics

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FACEBOOK NEWSFEED ADS

Newsfeed Ad Set Up:

Use Power Editor Choose: “Website Conversions” and enter url Create Conversion Tracking pixel for “Leads” Choose Photo post and upload with teaser text CTA For display choose “newsfeed only” (is your page

responsive to mobile?) Only select 1 interests or target audiences per ad Only 1 ad per campaign Use CPC (can test CPM when you have a winning

campaign) Test with 100 – 300 clicks

The basics

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FACEBOOK AD EXAMPLE Gun Example

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FACEBOOK RIGHT SIDE ADS

Only use right side ads after you’ve got data from a newsfeed ad. Right side Ad Set Up:

Choose: “Website Conversions” and enter url Create Conversion Tracking pixel for “Leads” Turn off Newsfeed, Right Side Ad Only (No Sponsored Story) Teaser Short Copy With Catchy Headline Eye Catching – Niche Specific Image Only select 1 interests or target audiences per ad Only 1 ad per campaign Use CPC (can test CPM when you have a winning campaign) Test with 100 – 300 clicks

The basics

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FACEBOOK CONVERSION TRACKING Where to put the pixel code

Facebook

Ad Squeeze

Page

One Time Offer

OTO - Trial

LM Access Page

Tripwire Delayed Link

Facebook Conversion Tracking Pixel Code Goes Here.

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HONEY POT TARGETTING

For your first ad, we want to go after the low hanging fruit.

People most likely to convert You do this by creating a custom audience of the most

tightly targeted and passionate people in you market that are on Facebook.

Use a UID scraper and go scrape the following:

Product specific fan pages in your niche Hyper active niche groups Niche experts Fan pages and groups

Don’t get generic here. Go after only those tightly related

to your niche.

Stacking the deck in your favor for your first ad.

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HONEY POT TARGETTING

Take that list of UIDs and upload it as a custom Audience. When you create your Ads, select the “Custom Audience”

as who you want your ad to be shown to, instead of a precise interest.

Doing this will give you:

Better message to market match Higher quality traffic Increased Opt-in Conversions Increased Tripwire sales Increased Newsletter sign ups.

Stacking the deck in your favor for your first ad.

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Targeted Traffic: Secondary Traffic Sources

How to build it

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ADDITIONAL TRAFFIC SOURCES

Once you have your initial FB paid ads dialed in and converting profitably, you can look at developing additional traffic sources.

Secondary traffic sources:

Facebook Fan Pages Direct Media Buying Google Adwords Bing PPC Youtube

All traffic sources still send visitors to the squeeze page

and through the entire funnel.

More traffic is more better

Must Be Tracked Individually!

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Automated Marketing How to build it

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AUTOMATIC MARKETING

Micro Funnels are designed to be self supporting and leave you free to focus on growth.

This is done in two ways:

Automatic Email Marketing via autoresponder Multiple retargeting campaigns via Perfect Audience

Setting things up as I’m about to show you will give you a nice “cushion” in terms of conversions and income.

No matter how good/bad your funnel is. You will convert more visitors into prospects, more prospects into

customers and make a whole lot more money than you would without. …it’s kind of like magic.

The how and the why

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Automated Marketing: Email Marketing

How to build it

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AUTOMATIC EMAIL MARKETING

All email marketing is handled by the autoresponder with prewritten and pre scheduled emails.

We only use broadcast emails now to launch a new product or to promote a t-shirt.

All of email marketing is done with single opt-in lists and

you do not need to collect their “name”.

The how and the why

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EMAIL LIST STRUCTURE

You only need 3 email lists to operate your micro funnel.

Prospect List Everyone who opts-in to your squeeze page is added to this

list.

Main Customer List Everyone who buys your tripwire product is added to this list.

Newsletter Customer List Everyone who purchases your micro continuity newsletter is

added to this list.

Overview

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PROSPECT LIST

When a visitor opts-in to your squeeze page, they are added to the prospect list.

The main focus of the prospect list is to convert prospects into customers by getting them to buy your tripwire.

Autoresponder Sequence:

Day 0 – LM Access Link Day 1 – Tripwire promo using

main offer hook Day 2 – Tripwire promo using

secondary benefit

Day 3 – Tripwire promo using “what people are saying” angle.

Day 4 – Tripwire promo with add on time limited bonus.

Day 6 and 8 – Value Content Day 10, 12,14 – Affiliate offer

promo Day 17, 18,19, 20 – Tripwire

promos using specific bullet points for email topics.

Day 22 and beyond – Affiliate offers or new product promos.

How It Works

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MAIN CUSTOMER LIST

When a prospect purchases the tripwire, they are added to the customer list.

When customers are added to this list, they are automatically removed from the prospect list.

Autoresponder Sequence:

Day 0 – Welcome Email Day 2,4 – Value Content

emails Day 6 – Customer Service

follow up Day 8 – Newsletter promo

using “what people are saying” angle.

Day 9 – Newsletter promo with add on time limited bonus.

Day 10 – Newsletter promo Last chance

Day 12, 14 – Value Content emails

Day 17, 18,19, – Affiliate or new product 3 day promo Day 20 and beyond – Affiliate offers or new product promos mixed with value.

How It Works

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NEWSLETTER CUSTOMER LIST

When a customer purchases the OTO, they are added to the Newsletter list.

This is the automated engine for sending out all your monthly newsletters.

Autoresponder Sequence:

Day 0 – Welcome Email with first newsletter access. Day 7 – Newsletter 2 Day 14 – Newsletter 3 Day 21 – Newsletter 4 …

How It Works

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LIST STRUCTURE Visual representation

Main Customer

List

Newsletter Customer

List Prospect List

Tripwire Purchase

Newsletter Purchase

Primary Autoresponder

Sequence

Primary Tripwire Promo

Sequence

Automatically removed from “prospect” list and added to “customer” list

Newsletter Delivery

Sequence

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AUTORESPONDER MARKETING

Past the 30 day mark space the value emails out every 2 days, but 3 day promo sequences are always 1 day apart.

Setting up your sequence is just the start

Most email sequences are not winners right out of the gate.

You need to track open rates, clicks, sales, and conversions.

Then based on that data you start tweaking and improving your sequence.

You also should test moving promotions around to see where they make you the most money.

Overview

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Automated Marketing: Retargeting

How to build it

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UNDERSTANDING RETARGETING

Retargeting is a cookie-based technology that uses simple a Javascript code to anonymously ‘follow’ your audience all over the web.

Increasing Conversions with Re-marketing

Retargeting Services We Use:

PerfectAudience.com Facebook Right side retargeting

Facebook Newsfeed retargeting

Web Retargeting

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RETARGETING

Aside from tracking, retargeting will have the most dramatic impact on your funnel of anything you do.

To boost your micro funnels results you will have several

different retargeting campaigns running at the same time.

Retargeting will be used to improve your micro funnel in these 4 ways:

Converting more visitors into prospects Converting more prospects into tripwire sales Converting more customers into Micro Continuity

Customers Market Complementary Products

The basics

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RETARGETING SET UP

Two things you have to set up to use retargeting correctly.

Retargeting Campaigns Retargeting Lists

Always set up your “retargeting lists” before you do any campaign work.

Understanding the difference:

Think of campaigns like an “AD”. Think of lists like a “custom audience”

How we use it

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RETARGETING LIST SET UP

Once set up Retargeting lists can be used one of 3 ways: Types of

Targeted Ignored Excluded

Each retargeting campaign can use any number of or combination of retargeting lists.

We need to create 5 different Retargeting lists for our

funnel.

How we use it

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5 RETARGETING LISTS

1. All Visitors – everyone who visits the squeeze page.

2. Prospects – everyone who Opts-in to get the Lead Magnet.

3. Tripwire Visitors – everyone who visits the tripwire sales page.

4. Tripwire Customers – everyone who purchases the tripwire.

5. Newsletter Customers – everyone who purchases the newsletter continuity program.

How we use it

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Retargeting Lists The basic components and flow

Traffic Squeeze

Page

One Time Offer

OTO - Trial

Freebie Page

Tripwire Delayed Link

Retargeting List 1 All Visitors

Retargeting List 2 Prospects

Retargeting List 3 Tripwire Visitors

Retargeting List 4 Tripwire Customers

Newsletter

TY Page Retargeting List 5

Newsletter Customers

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RETARGETING CAMPAIGN SET UP

To set up campaigns for our micro funnel, you need to understand the difference between these 2 things:

Promotions – these are the goals we want to achieve Campaigns – these are the engines that run the

promotions.

3 main Promotions:

Increased Opt-ins Increased Tripwire Sales Increased Newsletter Sales

Each of these promotions will have from 1 to 3 campaigns

running.

How we use it

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RETARGETING CAMPAIGN SET UP

3 Types of Campaigns:

(1) Facebook Retargeting (2) Newsfeed Retargeting (3) Web Retargeting

Eventually you want all 3 types campaigns running for each Promotion.

But at the start, just set up one “Facebook retargeting” campaign for each Promotion.

Set each campaign to retarget people on the lists for 30 days.

How we use it

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Retargeting Campaigns & Promotions The basic components and flow

Traffic Squeeze

Page

One Time Offer

OTO - Trial

Freebie Page

Tripwire Delayed Link

Retargeting List 1 All Visitors

Retargeting List 2 Prospects

Retargeting List 3 Tripwire Visitors

Retargeting List 4 Tripwire Customers

Newsletter

TY Page Retargeting List 5

Newsletter Customers

Retargeting Campaign 1 Increased Opt-ins

Retargeting Campaign 2 Increased Tripwire Sales

Retargeting Campaign 3 Increased Newsletter Sales

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RETARGETING CAMPAIGN SET UP

Use the retargeting Lists to ensure only certain people see certain campaigns.

You can attach as many retargeting lists as you want to each campaign.

But for our needs we only need to attach 2 retargeting lists to each campaign.

You would use these same 2 lists for each of the different campaign types you create for the promotion.

How we use it

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RETARGETING CAMPAIGN SET UP

Example Broken Down By Promotion:

PROMOTION: Increased Opt-ins CAMPAIGN: Facebook Retargeting

RETARGETING LIST 1: “Target” All Visitors

RETARGETING LIST 2: “Exclude” Prospects

PROMOTION: Increased Tripwire Sales CAMPAIGN: Facebook Retargeting

RETARGETING LIST 3: “Target” Tripwire Visitors

RETARGETING LIST 4: “Exclude” Tripwire Customers

PROMOTION: Increased Newsletter Sales CAMPAIGN: Facebook Retargeting

RETARGETING LIST 4: “Target” Tripwire Customers

RETARGETING LIST 4: “Exclude” Newsletter Customers

1 campaign per promotion example

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RETARGETING CAMPAIGN SET UP

Example all 3 campaign for 1 promotion:

PROMOTION: Increased Opt-ins CAMPAIGN: Facebook Retargeting

RETARGETING LIST 1: “Target” All Visitors

RETARGETING LIST 2: “Exclude” Prospects

CAMPAIGN: Newsfeed Retargeting

RETARGETING LIST 1: “Target” All Visitors

RETARGETING LIST 2: “Exclude” Prospects

CAMPAIGN: Web Retargeting

RETARGETING LIST 1: “Target” All Visitors

RETARGETING LIST 2: “Exclude” Prospects

Maxed 0ut promotion example

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TRACKING How we do it

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TRACKING

You absolutely MUST use tracking in your business.

At a minimum you should be tracking:

Clicks Opt-in conversion Sales conversions (tripwire, OTO, downsell, etc.)

Not everything can always be tracked, but what can be,

should be.

Ideally you want to be able to track customer value from day 1, through the end of the funnel.

The Basics

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TRACKING FORMULA

Do not start sending traffic through your Micro Funnel until you get tracking set up.

For all tracking we use Ad Trackz Gold

http://TanMan.us/Tracking We use it to track all of our traffic sources It also handles our split testing It tracks conversion rates and sales through an entire

funnel. Including OTO’s and additional products.

How to track

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TRACKING FORMULA

Before you create any tracking links you need to get all your conversion and lead tracking code set up first.

Create conversion tracking pixels and add to the thank

you pages for each of the following:

Opt-in Conversions Tripwire Conversions (assign $ value) Newsletter Conversions (assign $ value) Create new pixel for each new product you roll out in

the funnel.

Getting this set up in the beginning will allow you to see full stats through your entire funnel from each traffic source as it comes in.

.

How to track

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TRACKING FORMULA

Every single method of traffic needs to have it’s own unique tracking link or sub ID created for it.

Create a separate tracking link for each of the following:

Facebook Ads (Each ad gets its own link) Retargeting Ads (each ad within each campaign gets its own

link) Banner Ads (Each ad gets its own link) Autoresponder emails (each email gets it’s own link) Broadcast emails (each email gets it’s own link) Fan Page List building posts (each post gets it’s own link)

Start your marketing and watch the data roll in

How to track

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Advanced Tricks How to build it

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EMAIL RETARGETING

You can use retargeting code in your autoresponder emails as well.

Best way to use this is for promoting:

Product Launches Affiliate Promotions Teespring shirts Physical product promotions

Doing this will increase your results dramatically on any promotion you run.

How we use it

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TRAFFIC ARBITRAGE

Retargeted traffic is the cheapest and most targeted traffic you can find anywhere.

The more people you have tagged with retargeting code…the more people you can market to!

Here’s how to get TONS of people tagged with your code for cheap:

Create a piece of viral niche content on your website. Put retargeting code on the page. Make a post on your facebook fan page promoting the content. “Boost the post” or run a “post engagement” ad to drive traffic to

the post. Everyone who clicks on the link in the post, is now on your

retargeting list.

How turn cheap traffic into even cheaper traffic

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LEVERAGING AMAZON

Find popular physical products in your niche that you can promote with amazon (or another affiliate program)

Plug several different products into your autoresponder

Wait for the data to start coming in.

Use your reporting data to see whats selling. Look for product opportunities that you can either buy

and resell or private label and resell for a bigger profit.

The amazon commissions will not make you rich, but using the data they give you to locate hot selling, non brand specific products…could easily add 6-figures to your income.

Offset marketing costs and get research data at the same time

1 Private Labeled Product

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PHEW… Brain Dump Complete

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Special Offer Cuz I’m Awesome Like That

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“Nitty Gritty” Training Bundle

What You Get… Paint By Numbers Product Creation

Learn how to create high quality micro products fast, using the my “paint by numbers system. Over two hours of step by step product creation training.

Tanner Style Advanced Product Creation Go behind the scenes and let me walk you through how I’ve

created some of my best selling products. This is an advanced training that builds on the Paint By Numbers Training.

The additional training you need. $47

Value: $97.00

Value: $97.00

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“Nitty Gritty” Training Bundle

You will also receive… Sales Copy Crash Course

Learn how to create high impact sales letters and videos, without the need to be a formally trained copywriter. This is a down and dirty method for cranking out ‘good enough’ copy on demand.

Upsell & One Time Offer Crash Course

Discover the ins and outs of exactly how you need to structure, price, and set up your various upsells, downsells and one time offers. And look over my shoulder as I walk you through tons of live examples.

The additional training you need. $47

Value: $97.00

Value: $97.00

Your Today ONLY Price: $97.00

(Price Locked – Will Never Increase)

http://tanman.us/bundle

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“Nitty Gritty” Training Bundle

To Sum Up, You will receive: Paint By Numbers Product Creation

Tanner Style Advanced Product Creation

Sales Copy Crash Course

Upsell & One Time Offer Crash Course

The additional training you need. $47

Price: $97.00

Price: $97.00

Yours Today ONLY Price: $97.00

(Not Sold Anywhere Else)

http://TanMan.us/Bundle

Price: $97.00

Price: $97.00

Total Price: $399.00

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THANK YOU Feel free to ask any questions!

http://Facebook.com/MarketingWithTanner

Get Your Advanced Training:

Yours Today ONLY Price: $97.00

(Not Sold Anywhere Else)

http://TanMan.us/Bundle