Post on 09-Jul-2015
description
Sight Sound and Motion
Team Presentation 1
Mathysse Gomez-Bera
Dan Clavijo
Infini McNeill
Brandon Rossi
Blaine Haniff
GROUP 4CHAPTER 1
REVIEW EXERCISE
Because we are engaged in learning how to manipulate viewers’ perceptions, what are the necessary ethical components in the study and the application of media aesthetics?
Applied Media Aesthetics
The process of examining and applying different elements of media in today’s age of technology
This teaches us how these different elements interact and how they are perceived
Differentiates from traditional aesthetics
i.e. Sculpture vs. Documentary
Ethics Within the Application of Media Aesthetics
Ethics can be defined as a system of moral principles
Responsibility of creator
Moral guideline set by society’s standards
Shouldn’t take away from the work of art
PeTA
The subtle use of sex and church
PeTA
This exploits Jewish history for the sake of animals. This compares the lives of thousands of Jews who where slaughtered during The Holocaust
PeTA
An ad that mocks obesity and bullying the overweight society into going vegetarian.
PeTA
PeTA
PeTA has used nudity; religion, obesity, learning disabilities, and the death of many in history to exploit their message of animal cruelty and becoming vegetarian. They choose to use graphic imaging and exploit the emotions of the country for the sake of their points only.
PeTA’s belief is "animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any way." But their underhanded slogan is that exploiting everything that is against animals is fair game for their message. Further perpetuating the long battle of sex and consumers.
PeTA who is the largest non-for profit organization in support of animal rights has angered the very same people who the ads are geared towards.
Breaking Bad
One way we can conditioned to change our views on certain products is by their placement and implementation in a popular TV show.
Breaking Bad, which has just ended, is a very popular show that uses product placement to get us to notice and subconsciously desire the products.
Breaking Bad Products
In the season 2 episode, Negro y Azul, Funyuns & Raisin Bran (&Crunch) are worked into the script in a believable way.
Breaking Funyuns
Jesse Pinkman is shown with many spilled or empty bags of Funyuns in his apartment.
Breaking Funyuns
In the scene where he is talking to Walter many bags of Funyuns are shown in every shot. This will make many viewers who like or relate to the character crave Funyuns more than they might already.
Breaking Bran
In another scene, Walter's son is having breakfast, he has a conversation with his mom about Rasin Bran saying she got regular and not crunch, not only showing the product to the viewer, but explaining the different types available, and then pushing the box into clearer view in the shot.
Breaking Bran
Breaking Bran Crunch