Sight Sound and Motion

Team Presentation 1

Mathysse Gomez-Bera

Dan Clavijo

Infini McNeill

Brandon Rossi

Blaine Haniff

GROUP 4CHAPTER 1

REVIEW EXERCISE

Because we are engaged in learning how to manipulate viewers’ perceptions, what are the necessary ethical components in the study and the application of media aesthetics?

Applied Media Aesthetics

The process of examining and applying different elements of media in today’s age of technology

This teaches us how these different elements interact and how they are perceived

Differentiates from traditional aesthetics

i.e. Sculpture vs. Documentary

Ethics Within the Application of Media Aesthetics

Ethics can be defined as a system of moral principles

Responsibility of creator

Moral guideline set by society’s standards

Shouldn’t take away from the work of art

PeTA

The subtle use of sex and church

PeTA

This exploits Jewish history for the sake of animals. This compares the lives of thousands of Jews who where slaughtered during The Holocaust

PeTA

An ad that mocks obesity and bullying the overweight society into going vegetarian.

PeTA

PeTA

PeTA has used nudity; religion, obesity, learning disabilities, and the death of many in history to exploit their message of animal cruelty and becoming vegetarian. They choose to use graphic imaging and exploit the emotions of the country for the sake of their points only.

PeTA’s belief is "animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any way." But their underhanded slogan is that exploiting everything that is against animals is fair game for their message. Further perpetuating the long battle of sex and consumers.

PeTA who is the largest non-for profit organization in support of animal rights has angered the very same people who the ads are geared towards.

Breaking Bad

One way we can conditioned to change our views on certain products is by their placement and implementation in a popular TV show.

Breaking Bad, which has just ended, is a very popular show that uses product placement to get us to notice and subconsciously desire the products.

Breaking Bad Products

In the season 2 episode, Negro y Azul, Funyuns & Raisin Bran (&Crunch) are worked into the script in a believable way.

Breaking Funyuns

Jesse Pinkman is shown with many spilled or empty bags of Funyuns in his apartment.

Breaking Funyuns

In the scene where he is talking to Walter many bags of Funyuns are shown in every shot. This will make many viewers who like or relate to the character crave Funyuns more than they might already.

Breaking Bran

In another scene, Walter's son is having breakfast, he has a conversation with his mom about Rasin Bran saying she got regular and not crunch, not only showing the product to the viewer, but explaining the different types available, and then pushing the box into clearer view in the shot.

Breaking Bran

Breaking Bran Crunch