Ove

rvie

w a

nd

Por

tfol

io

Ret

ail

&

inte

rio

r d

esig

n

Embedding retail spaces and experiences with immersive brand storytelling.

Sid Lee Architecture’s retail design practice is rapidly emerging on the international scene thanks to fresh and insightful new points of view on commercial spaces. Our approach is uniquely marketing driven: connecting business requirements and consumer insights with marketing and talk value built right into the retail concept itself. Beyond form and function, real differentiation is created when retail services are infused with strong brand messages. Our goal is to embed retail experiences with rich brand narratives that consumers will use to fuel word of mouth.

Our Approach to REtail

Our retail services include:

• Retail concept development

- Strategic planning

- Conceptualization of creative vision

- Elaboration of brand story at retail

- Master planning/programming

• Prototype development

- Schematic design

- Visual programming

- Furniture development

- Prototype assessments

• Retail concept rollout

- Construction drawings

- Scheduling and budgeting

- Electromechanical engineering and planning

- Millwork plans

- Site assessment and supervision

- Coordination of suppliers

Our sERvicEs

• Established in 1993

• 550 professionals

• Ateliers in Amsterdam, Montreal, Paris, Toronto and Austin

• Clients in more than 16 cities around the world

• Entrepreneurial and independent

• Multicultural and multilingual

• Partner owned and managed

• Agency of the year 2009, 2010 & 2011 – Marketing Magazine

• Worldwide agency of the year finalist 2009 – Ad Age

Who WE aRE

In addition to retail design, Sid Lee offers a flexible model that draws a thread through the full spectrum of consumer-brand touchpoints, above and beyond other agencies.

OuraGENcY MoDEl

Traditional

Emergent

Mobile Marketing

Advertising

Brand Identity

Direct Marketing

Events & Activation

Social Media Marketing

Branded Content

ArchitectureRetail

& Interior Design

Brand strategy

account management

Brand monitoring

activity planning

Interactive and

Technology Solutions

Bota Bota- Spa on water -

Located at the foot of McGill Street in the Old Port of Montreal, Bota Bota is the new name given to a ferryboat that used to link Sorel and Berthier in the 1950’s and that’s been renovated into a floating Scandinavian spa. The spa immerses visitors in a multisensory world directly inspired by the aquatic environment and the rich history of the ship and her surroundings.

SID LEE – REtaIL & IntERIoR DESIgn- 11 -

Project Name: Bota Bota

clieNt: Daniel Émond

locatioN: Quays of the Old Port of Montreal

Date: 2010

tyPe: Cultural & Institutional

ScoPe: 3150 m2

BuDget: $8,000,000

StatuS: Completed

- 12 -SID LEE – REtaIL & IntERIoR DESIgn

videotron Flagship store- Retail space -

The Videotron flagship store was the launching pad for the company’s new mobility services. This experience marks the coming together of the various services offered by Videotron, taken to a new level by video and interactivity in store. Our main objective was to pique the interest of potential customers through the use of new, dynamic channels designed to immerse customers in Videotron’s products.

SID LEE – REtaIL & IntERIoR DESIgn- 17 -

Project Name: Videotron Flagship Store

clieNt: Videotron

locatioN: Montreal

Date: 2010

tyPe: Retail

ScoPe: 700 m2

BuDget: $4,500,000

StatuS: Completed

SID LEE – REtaIL & IntERIoR DESIgn- 19 -

- 20 -SID LEE – REtaIL & IntERIoR DESIgn SID LEE – REtaIL & IntERIoR DESIgn

- 21 -

MüvBoX- Catering -

Fast food and good food rarely meet. That changes with a mobile outlet for fast food, refined. Built from a recycled shipping container, MUVBOX is an urban dining experience offering lobster and other Quebec specialties.

IN COLLABORATION WITH æDIFICA

SID LEE – REtaIL & IntERIoR DESIgn- 25 -

Project Name: Pop-Up Dining

clieNt: MUVBOx

locatioN: Old Port of Montreal

Date: 2009

tyPe: Retail

ScoPe: 200 sq. ft.

BuDget: $0.1 M

StatuS: Completed

Red Bull amsterdam- Offices -

The office. The workshop. The racetrack. The skate park. The studio. Where we go to be stimulated should always be a place that gives more than it takes, fulfills more than it drains. Welcome to the Red Bull HQ, where stimulation can be found everywhere. This is a space to experience, to talk about and to communicate the Red Bull message. A place to do things better and faster.

SID LEE – REtaIL & IntERIoR DESIgn- 29 -

Project Name: Red Bull Headquarters

clieNt: Red Bull

locatioN: Amsterdam

Date: 2010-2011

tyPe: Office

ScoPe: n/a

BuDget: n/a

StatuS: In construction

SID LEE – REtaIL & IntERIoR DESIgn- 31 -

SID LEE – REtaIL & IntERIoR DESIgn- 33 -

Maison radio-canada - Institutional -

In 2011, Société Radio-Canada asked Sid Lee Architecture to reimagine the 800 linear feet of Corridor A at the Maison de Radio-Canada. By way of immersive spaces and interactive experiences, the project succeeded in showcasing the multiple facets of the Maison, stirring up a renewed sense of enthusiasm in visitors. (Photo credits : Stéphane Brügger)

SID LEE – REtaIL & IntERIoR DESIgn- 35 -

Project Name: Radio-Canada

clieNt: Maison Radio-Canada

locatioN: Montreal

Date: 2010-2011

tyPe: Institutionnal

ScoPe:

BuDget: n/a

StatuS: Completed

SID LEE – REtaIL & IntERIoR DESIgn- 37 -

one drop - Offices -

The idea behind the newly redesigned One Drop offices has roots in the foundation’s mission. As the organization’s main focus, water plays a central role in the chosen concept: a blue universe home to mosaics and images that showcase the organization’s daily efforts and where its vision can be seen and felt the second one walks through the door.

SID LEE – REtaIL & IntERIoR DESIgn- 39 -

Project Name: One Drop

clieNt: One Drop

locatioN: Montreal

Date: December 2011

tyPe: Office

ScoPe: +/- 10 300 pi.ca

BuDget: +/- 300 000$

StatuS: Completed

SID LEE – REtaIL & IntERIoR DESIgn- 41 -

ajax experience - Cultural, museum -

Tasked with creating an original destination to showcase Amsterdam’s legendary football team AFC Ajax, Sid Lee Architecture designed The House of Ajax. Located in the heart of Amsterdam’s Rembrandtplein, it is an emotional and immersive museum journey that celebrates the legendary sports franchise, immersing visitors in the club’s unique philosophy, culture and history.

SID LEE – REtaIL & IntERIoR DESIgn- 43 -

Nom Du Projet : House of Ajax

clieNt : Ajax AFC

lieu : Amsterdam

Date : 2010-2011

catégorie : Retail

eNvergure : n/d

BuDget : n/a

Statut : Completed

SID LEE – REtaIL & IntERIoR DESIgn- 45 -

saQ signature- Retail space -

SAQ was looking to create a distinctive experience for its higher-end store concept called SAQ Signature. By integrating craftsmanship and innovative use of design and materials, Sid Lee created a space that appeals to the needs and values of the store’s patrons.

IN COLLABORATION WITH æDIFICA

Project Name: SAQ Signature

clieNt: SAQ

locatioN: Quebec

Date: 2010

tyPe: Retail

ScoPe: 511 m2

BuDget: n/a

StatuS: Completed

saQ- Mural -

Wishing to express its new image and its new way of thinking, the SAQ called on Sid Lee to redesign the mural in the lobby of their head office. Their social and commercial values are cleverly integrated into the design thanks to an inspired graphic approach featuring a bottle icon.

Project Name: SAQ Mural

clieNt: SAQ

locatioN: Montreal

Date: n/a

tyPe: Retail

ScoPe: n/a

BuDget: n/a

StatuS: Completed

IN COLLABORATION WITH æDIFICA

SID LEE – REtaIL & IntERIoR DESIgn- 53 -

saQ- Retail space -

Wine is intimidating. Making the right choice is difficult. We redesigned Quebec’s wine and spirits outlets to make choice easier. Consumers agreed as same-store sales grew by an astonishing 64% virtually overnight.

IN COLLABORATION WITH æDIFICA

Project Name: SAQ Selection

clieNt: SAQ

locatioN: Laval

Date: 2007

tyPe: Retail

ScoPe: 762 m2

BuDget: n/a

StatuS: Completed

stylexchange- Retail space -

Sid Lee created this new store concept to heighten Stylexchange’s position as Canada’s cutting-edge cult fashion boutique. True to the brand, this store feels like an innovative fashion playground.

SID LEE – REtaIL & IntERIoR DESIgn- 57 -

Project Name: Stylexchange

clieNt: Concept Wear Inc.

locatioN: Faubourg Ste-Catherine

Date: April 2010

tyPe: Retail

ScoPe: n/a

BuDget: n/a

StatuS: Completed

attraction médias- Offices -

This project consisted in creating an office space that would house the six divisions of Attraction Media Group. Our biggest challenge was to regroup the various divisions under one roof without dissipating their respective identities. We came up with a clever city metaphor, which saw the office transform into a small-scale metropolis, complete with neighbourhoods, plazas, streets and perspectives.

SID LEE – REtaIL & IntERIoR DESIgn- 61 -

Project Name: Attraction Media

clieNt: Attraction Media

locatioN: Montreal

Date: 2010

tyPe: Office

ScoPe: 6600 m2

BuDget: n/a

StatuS: Completed

- 62 -SID LEE – REtaIL & IntERIoR DESIgn

atelier aDiDas- Retail space -

We recently unveiled a new retail store concept for adidas Originals in New York and Berlin. A model so successful that it’s set to launch worldwide, the atelier encourages discovery and self-expression—the essence of originality.

IN COLLABORATION WITH æDIFICA

SID LEE – REtaIL & IntERIoR DESIgn- 67 -

Project Name: adidas Store

clieNt: adidas

locatioN: New York and Berlin

Date: February 2008

tyPe: Retail

ScoPe: 353 m2

BuDget: n/a

StatuS: Completed

- 68 -SID LEE – REtaIL & IntERIoR DESIgn

SID LEE – REtaIL & IntERIoR DESIgn- 71 -

aDiDas Your World- Retail space -

Spring break means escape. Your World by adidas takes you there in style. Created to launch adidas’ Spring Break Collection, the experience existed in select Finish line stores and served the remaining 700 stores online.

IN COLLABORATION WITH æDIFICA

Project Name: adidas Store

clieNt: adidas

locatioN: Tampa Bay, Chicago, Los Angeles

Date: February 2007

tyPe: Retail

ScoPe: n/a

BuDget: n/a

StatuS: Completed

SID LEE – REtaIL & IntERIoR DESIgn- 73 -

adidas slvR- Retail space -

adidas needed a retail concept to tangibly bring their SLVR brand to life. Sid Lee created a store experience that is the intersection of street life and high fashion, with different facets of design that combine activeness and style.

Project Name: SLVR Store Concept

clieNt: adidas

locatioN: SOHO, NY

Date: 2009

tyPe: Retail

ScoPe: 185 m2

BuDget: n/a

StatuS: Completed

IN COLLABORATION WITH æDIFICA

SID LEE – REtaIL & IntERIoR DESIgn- 75 -

Project Name: Simons Window

clieNt: Simons

locatioN: Quebec

Date: 2010

tyPe: Retail

ScoPe: n/a

BuDget: n/a

StatuS: Completed

simons- Storefront Window -

Simons mandated Sid Lee to create a storefront window showcasing an artistic fashion intervention. Combining LED screens, blow-ups and different types of material, Flowers for Ana takes us into a universe in constant evolution thanks to the screens and fall and spring versions of the window.

casinos de montréal- Recreational -

Gaming today is much more than just the game—it’s also the scene. That underlying understanding has informed our design of the Montreal Casino’s poker room and the Casino Privilèges Loyalty Club lobbies.

IN COLLABORATION WITH æDIFICA

- 78 -SID LEE – REtaIL & IntERIoR DESIgn

Project Name: Poker Room

clieNt: Société des Casinos du Québec

locatioN: Montreal

Date: 2008

tyPe: Cultural & Institutional

ScoPe: 922 m2

BuDget: n/a

StatuS: Completed

SID LEE – REtaIL & IntERIoR DESIgn- 81 -

Quebec’s casinos - Recreational -

Having witnessed the inspiring transformation of Quebec’s Casinos customer relationship program at the hands of Sid Lee, Casino Privilèges took its turn in the makeover chair. The result: a brand image that reflects the ultimate in exclusivity, inspiring pride and a sense of belonging in all members.

IN COLLABORATION WITH æDIFICA

Project Name: Casino Privilèges

clieNt: Société des Casinos du Québec

locatioN: Montreal

Date: 2008

tyPe: Cultural & Institutional

ScoPe: n/a

BuDget: n/a

StatuS: Completed

SID LEE – REtaIL & IntERIoR DESIgn- 83 -

Project Name: Stylesense

clieNt: Winners Merchants International

locatioN: Toronto

Date: 2008

tyPe: Retail

ScoPe: n/a

BuDget: n/a

StatuS: Completed

stylesense- Retail space -

We all know how women feel about shoes! Sid Lee created a store experience that reflects the passion and excitement that women feel about shoe shopping. The look and layout accentuates the fun, with strategically placed editorial content to connect with consumers.

functionalab- Retail space -

Functionalab is a revolutionary new brand in nutri-cosmetics. To ensure no aspect would be forgotten in building the brand, Functionalab partnered with Sid Lee on an equity basis. Functionalab recently launched at Henri Bendel on 5th Avenue in New York.

SID LEE – REtaIL & IntERIoR DESIgn- 87 -

Project Name: Store-in-Store

clieNt: Functionalab

locatioN: New York

Date: 2009

tyPe: Retail

ScoPe: Store-in-Store

BuDget: $0.2 M

StatuS: Completed

Britesmile- Dental Spa -

Going to the dentist is a drag. We felt that we could create a dental care experience that puts patients at ease. Sid Lee’s iconic design forms the backbone of this American dental spa that takes patients to heart.

IN COLLABORATION WITH æDIFICA

Project Name: BriteSmile

clieNt: n/a

locatioN: n/a

Date: 2005

tyPe: Retail

ScoPe: 162-260 m2

BuDget: n/a

StatuS: Completed

contact information

Ateliers: Montreal 75 Queen Street, Suite 1400 Montreal, Quebec H3C 2N6 Canada Phone: +1 514-282-2200

Amsterdam Gerard Doustraat 72 1072 VV Amsterdam The Netherlands Phone: +31 (0) 206 623030 Paris 12 rue du Sentier 75 002 Paris France Phone: +33 (1) 44 88 83 90 Toronto 36 Distillery Lane Suite 500 Toronto, Ontario M5A 3C4 Canada Tél. : +1 416-421-4200 Websites: sidlee.com sidleearchitecture.com jimmylee.tv sidleetechnologies.com

Ano

ther

fan

zine