SID LEE COLLECTIVE | Bone dry greetings
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bone dry greetings Cras id lacus. Maecenas sed lectus id nunc.
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cardsfor anyoccasionFor Montréal writer Jessie Sternthal and creative director Jo-Ann Munro, Bone Dry Greetings was a calling. A longing. Acraving to say exactly what’s on your mind—with unabashed honesty—using the driest humour possible. Bone dry humour.With this new line, they’re bringing back the greeting card.And clearly, creating more and more reasons to send one.Don’t get us wrong. We’ve got nothing against birthdays, anniversaries,get well soons and even the passing on of a deepestsympathy or two. But in the big bad world of greetings, thosearid grounds are covered. So, when we say Bone Dry Greetingsare perfect for any occasion, here’s what we mean.
Transcript of SID LEE COLLECTIVE | Bone dry greetings
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cards for any occasionFor Montréal writer Jessie Sternthal and creative director Jo-Ann Munro, Bone Dry Greetings was a calling. A longing. A craving to say exactly what’s on your mind—with unabashed ho-nesty—using the driest humour possible. Bone dry humour. With this new line, they’re bringing back the greeting card. And clearly, creating more and more reasons to send one.
Don’t get us wrong. We’ve got nothing against birthdays, anni-versaries, get well soons and even the passing on of a deepest sympathy or two. But in the big bad world of greetings, those arid grounds are covered. So, when we say Bone Dry Greetings are perfect for any occasion, here’s what we mean.
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“�Sorry�I�called�911.�I�didn’t�realize��you�were�dancing”
Pick�an�occasion:
a. boss let loose at annual office bbqb. brought first date to brother’s weddingc. neighbour has no curtains
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“�I’m�really��going�to�miss��your�money”
Pick�an�occasion:
a. they/you were cheatingb. 40 year age difference is just creepyc. loaded uncle is dying
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So�if�you’re��jonesing�to�say�it,��now�you�can.��Happy�sending.
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specsspecs
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CONTACT INfOrmATION
Ateliers: Montreal 75 Queen Street, Suite 1400Montreal, Quebec H3C 2N6Canada Phone: +1 514-282-2200
Amsterdam Gerard Doustraat 721072 VV Amsterdam
The Netherlands Phone: +31 (0) 206 623030
Paris12 rue du Sentier
75 002 Paris France Phone: +33 (1) 44 88 83 90
Toronto55 Mill Street
Building 5, Suite 500Toronto, Ontario M5A 3C4Canada Phone: +1 416-421-4200
AustinSuite D-102
3601 South CongressAustin, Texas 78704United States Phone: +1 512-444-3533
Websites: sidlee.com sidleearchitecture.com jimmylee.tv
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