SHRM Twitter 101 Presentation - Tweet This!

Post on 27-Dec-2014

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Trained the employees at SHRM and the Society of Human Resource Management on how to use Twitter. It was a 2 hour presentation that covered the basics of Twitter for connecting, learning, communication and marketing.

Transcript of SHRM Twitter 101 Presentation - Tweet This!

Tweet This! Twitter for Business

Jessica Miller-Merrell, SPHR

What is Twitter?

• Concept Created in 2006 by Obvious Corp.

• Called Twttr

• Platform based on text messaging

• Third largest search engine in the world

What is Twitter?

140 characters

125 million users 6 Million tweets/day

The Language of Twitter

???•Bio•Tweet•RT (retweet)•@ (at symbol)•DM (direct messsage)•Hash Tag (#)

Bio

tweet

RT

“@”“@”

DM

“#”

Crafting Your Strategy Activity

•2 Minutes

•Circle numbers in order from 1 to 54

•Go!

Crafting Your Strategy

•Chaos vs. Strategy

•Enchantment

•Target your audience

•Use time saving tools

Your Voice

•Business is the front. Party in the back.

• 70% Business in the front. 30% Party in the back

•Social Media Mullet

Twitter ToolsHootsuite

Search.Twitter.com

Tweet Adder

What the Hashtag & TweetChat

Social Oomph

Best Practices

• Add a picture • Tweet daily • Follow those that interest you• Make mistakes• Strategy • Develop offline relationships • Social Media Mullet

free Stuff

Visit www.blogging4jobs.com & click on sidebar to download a copy of my free e-book on

Facebook Fan Pages or visit http://bit.ly/fGNCvp.

more about the speaker

Jessica Miller-Merrell, SPHRwww.blogging4jobs.com

405.343.5751jessica@xceptionalhr.com

@Blogging4Jobs